Fluency

Scale your advertising and activate your data engine.

Blueprints

Configure campaign settings in Blueprints.

Blueprint campaign settings

Navigate to ad group settings for various partners and features.

Overview of ad group settings in Blueprints

Visualize and review Blueprint structures and tags within Manage.

Viewing a Blueprint preview from within an account

Quickly find campaigns via filtering by prefixes assigned to the campaigns.

Easy filtering with campaign prefixes in Blueprints

Republish Blueprints to update connected accounts, campaigns, or ad groups with recent changes.

Republishing Blueprints

View all Blueprint changes, including the user who made each change.

Blueprint revision history

Restore Blueprints deleted within the last 30 days without Fluency team assistance.

Restoring deleted Blueprints

The basics

Lock fields for controlled updates and flexible account settings management.

Using locked fields to prevent Blueprints from overwriting account fields

Use feature flags for precise control and customization of Blueprint elements.

Getting more control over Blueprint launches with feature flags

Control campaign, ad group, and ad visibility based on conditions.

Setting conditions for your advertising elements with valid when statements

Configure ad schedules in Blueprints to optimize ad display times and budget allocation.

Configuring ad schedules for Blueprints

Retarget engaged users to boost high-quality leads and campaign impact.

Setting up Blueprint custom audiences for retargeting

Target or exclude specific locations for your ad campaigns.

Advanced Blueprint geo-targeting capabilities

Add image URLs to a Blueprint using URLs, Blueprint tags, or a data feed.

Adding image URLs to Blueprints

Enhance ads with extensions like call, call-out, image, price, sitelinks, promotion, and structured snippets.

Ad extensions/assets in Blueprints

Use Preferred Path and dynamically assign URLs to ensure that ads direct to the correct landing pages.

Dynamically assigning destination URLs for ads

Create reusable Blueprint campaigns for efficient campaign management and customization.

Copy and paste campaigns with Blueprint snippets

Interactions with existing campaigns let you recreate an existing non-Blueprint campaign in a Blueprint.

Moving existing non-Blueprint campaigns to a Blueprint

Configuration

Creating Search campaigns in Blueprints

Configure ad groups to efficiently manage ad targeting and budget allocation in campaigns.

Search ad group settings in Blueprints

Use Responsive Search Ads (RSAs) or Call-Only Ads for targeted messaging in Search campaigns.

Setting up Search creatives in Blueprints

Fluency’s targeting toolset allows for precise ad targeting by age, gender, income, and more.

Audience targeting for Google and Microsoft campaigns

Create campaigns for the Display network easily using Blueprints.

Creating Display campaigns in Blueprints

Group ads to manage budgets, schedules, targeting, and optimize delivery.

Display ad group settings in Blueprints

Create and manage Display creatives for the Google Display Network.

Google Display creatives in Blueprints

Set up and launch Meta (Facebook) campaigns quickly with Blueprints.

Creating Meta (Facebook) campaigns in Blueprints

Meta (Facebook) campaigns contain additional advanced settings specific to Facebook.

Advanced settings for Meta (Facebook) campaigns

Create lead forms in Blueprints and easily apply them across multiple accounts.

Configuring lead forms for Meta (Facebook) campaigns

Target specific audiences and locations with Meta's ad settings

Audience targeting for Meta (Facebook) campaigns in Blueprints

Ad sets allow you to configure budgets, schedules, audiences, and placements.

Meta (Facebook) ad set settings

Create and customize Facebook creatives for ad campaigns.

Configuring Meta (Facebook) creatives

Simplify ad creation for a large volume of products with Meta Advantage+ Catalog ads and Blueprints.

Creating Meta (Facebook) Advantage+ catalog ads

Promote Facebook posts in Blueprints to reach a larger audience with ad spend.

Promoting Facebook posts from Blueprints

Set custom attributes, naming override patterns, activation strategies, and more in advanced settings.

Advanced settings for Blueprint campaigns

Learn how to set up YouTube ad groups and creatives to optimize your video ad engagement.

Setting up YouTube ad groups and creatives

Prepare customer lists for Meta and Google Ads with supported fields and correct formatting.

Formatting customer lists for audience matching on Meta and Google

Campaign types and settings

Tags in Fluency organize data for easier campaign customization and organization.

Tags overview

Learn how to manage and update account tags in Fluency for storing unique account data.

Account tags

Create, test, and manage Blueprint tags in Fluency.

Blueprint tags

Fluency tags contain non-editable, platform-wide data.

Fluency tags

Geotargeting tags specify ad display locations.

Geo-targeting tags

Nested tags simplify Blueprint creation with tags within tags for dynamic content.

Nested tags

Explore tag hierarchy and connected tags for effective data use in Blueprints.

Understanding tag relationships

Debug tags to ensure correct output in your campaigns.

Tag tester

Fine-tune Blueprint data with filters to ensure precise ad targeting and customization.

Blueprint data filters

Use functions to modify tag data for efficiency and precise messaging.

Filtering data in tags using functions

Handle unresolved tags with fallthroughs to ensure alternate outputs are available.

Using fall throughs for unexpected tag outcomes

Target your audience based on weather conditions.

Target ads based on the weather with Weather API tags

Bulk-add negative geo-targets in Fluency to apply across campaigns in Manage and Blueprints.

Adding negative geo-targets in bulk

Use Fluency Tag Manager to maintain all of your tags in one spot.

Fluency Tag Manager

Learn how tags can be used to build multiple campaigns at once.

Tags management

Test and compare performance changes against a control, helping optimize strategies effectively.

A/B test performance with Blueprint trials

View performance across accounts linked to a Blueprint.

Blueprint performance metrics

Monitoring and troubleshooting

Platform Status

Blog

Case Studies

Industry Resources

Video Library

Find answers and get help from Intercom Support and Community Experts

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