Nested tags streamline the process of building and maintaining Blueprints. Essentially, a nested tag is a "tag within a tag," offering a useful alternative to creating multiple variations of the same tag.
Using nested tags
Let's explore an example of a nested tag to understand how they work. Below is a line of ad copy with a nested tag for automotive accounts. It includes each brand's tagline in the text.
Understanding tag hierarchy
Nested tags involve enclosing inner tags within outer tags—for example, [[inventory.Make] Tagline]. Here, [inventory.Make] is the nested portion of the tag. The resolution process follows an inside-out approach, ensuring that innermost tags are processed first.
Fluency processes the innermost tag brackets first: [inventory.Make].
If the current vehicle record is Toyota, it resolves that inner piece to the word "Toyota".
The outer tag string is then processed as [Toyota Tagline], successfully pulling your custom manufacturer text.
Using Tag Tester, you can see the resolution process below. [inventory.Make] resolves first to Toyota. It pulls in the [Toyota Tagline] tag's tagline second, resolving to Let’s Go Places.
Exploring variations:
When you launch your Blueprint, more taglines will be generated based on the data you have in the [inventory.Make] tag. For example, if BMW is in the data, the nested tag will resolve to [BMW Tagline] and the output will be “The Ultimate Driving Machine” in your nested tag.