Meta Advantage+ Catalog ads (formerly known as dynamic ads) simplify the process of creating ads for a broad range or large volume of products. Catalog ads use an ad template that automatically incorporates images and details from a catalog. Paired with the power of Blueprints, they enable you to dynamically advertise at scale with just a few button clicks.
Overview of field formatting for catalog ads
Catalog ad form field inputs in Fluency include two components: (1) catalog type and (2) attribute. These components need to follow Meta's format in order to successfully connect to the catalog and make the ad dynamic:
{{catalog type.attribute}}
Catalog type refers to the type of catalog in the product set. For example:
Automotive → vehicle
Products or Ecommerce → product
Destination or Travel → destination
Real Estate → home_listing
Attribute refers to the specific field or detail you want to include from the catalog. The attributes you can choose from vary based on the type of catalog in use. Here are the available attributes for:
Ecommerce (title, condition, price, etc.)
Automotive (model, price, make, etc.)
Travel (address, image, type, etc.)
Real estate (availability, address, neighborhood, etc.)
Note: An attribute must be set up in the catalog for a Blueprint to use it.
Examples:
{{vehicle.model}}
{{destination.type}}
{{home_listing.neighborhood}}
Note: The {{catalog type.attribute}} format can be used in primary text, headline, description, and deep link website URL fields.
How to create a catalog ad in Blueprints
Note: You need to first create a catalog and set up a product set in Blueprints before you can create a catalog ad.
Go to Blueprints in the top menu.
Choose a Blueprint, and then select a Facebook campaign and ad group. Note: Make sure the chosen Blueprint has one the following campaign objectives: sales, app promotion, leads, engagement, or traffic.
Open the Creatives dropdown at the bottom of the ad group settings.
Click + New Creative and select Advantage+ Catalog Ad from the list of options.
Name your creative (ad).
Scroll down to the Creative Assets section and enter your ad copy. Note: See Meta's formatting syntax.
Configure the optional fields and/or toggles.
Click Save Changes at the top-right of the ad group settings when finished.
Note: You can also create catalog ads in Manage. Open the row below for step-by-step directions.
How to create a catalog ad in Manage
How to create a catalog ad in Manage
Note: The account needs to have an existing catalog and product set attached to it to create a working catalog ad.
Go to Manage in the top menu.
Click on an account in the list.
Select a Facebook campaign and ad group.
Select the + icon to create a new ad.
For the Creative Type field, select Advantage+ Catalog Ad (Product Inventory Ad).
Enter text in the Primary Text field.
Choose a product set if one has not already been selected at the ad group level.
Click + Add Tag to set up the headline or description. Note: Clicking "+ Add Tag" opens a dropdown of the available attributes for the selected product set.
Select a Call to Action.
(Optional) Click + Add Tag on the Deep Link to Website field. If left blank, this field will default to the URL of the product represented from the catalog.
Click Save.
Optional fields
Learn about configuring Meta (Facebook) creatives for information.