Meta Advantage+ Catalog ads (formerly known as dynamic ads) simplify the process of creating ads for a broad range or large volume of products. Catalog ads use an ad template that automatically incorporates images and details from a catalog. Paired with the power of Blueprints, they enable you to dynamically advertise at scale with just a few button clicks.
Formatting catalog fields
Entering catalog fields in Fluency include two components: (1) catalog type and (2) attribute. These components need to follow Meta's format in order to successfully connect to the catalog and make the ad dynamic:
{{catalog type.attribute}}
Catalog type refers to the type of catalog in the product set. For example:
Automotive → vehicle
Products or Ecommerce → product
Destination or Travel → destination
Real Estate → home_listing
Attribute refers to the specific field or detail you want to include from the catalog. Here are the available attributes for:
Ecommerce (title, condition, price, etc.)
Automotive (model, price, make, etc.)
Travel (address, image, type, etc.)
Real estate (availability, address, neighborhood, etc.)
Note: An attribute must be set up in the catalog for a Blueprint to use it.
Examples:
{{vehicle.model}}
{{destination.type}}
{{home_listing.neighborhood}}
Note: The {{catalog type.attribute}} format can be used in primary text, headline, description, and deep link website URL fields.
Creating a catalog ad in Blueprints
Note: You need to first create a catalog and set up a product set in Blueprints before you can create a catalog ad.
Go to Automate (rocket icon) in the left menu.
Select Blueprint Editor.
Choose a Blueprint, and then select a Facebook campaign and ad group. Note: Make sure the chosen Blueprint has one the following campaign objectives: sales, app promotion, leads, engagement, or traffic.
Open the Creatives dropdown at the bottom of the ad group settings.
Click + New Creative and select Advantage+ Catalog Ad (Product Inventory Ad) from the list of options.
Name your creative.
Scroll down to the Creative Assets section and enter your ad copy. Note: See Meta's formatting syntax.
Configure the optional fields and/or toggles.
Click Save Changes at the top-right of the ad group settings when finished.
Note: You can also create catalog ads in Manage. Open the row below for step-by-step directions.
Creating a catalog ad in Manage
Creating a catalog ad in Manage
Note: The account needs to have an existing catalog and product set attached to it to create a working catalog ad.
Go to Manage (globe icon) in the left menu.
Select Accounts.
Click on an account in the list.
Select a Facebook campaign and ad group.
Select the + icon to create a new ad.
In the Creative Type dropdown, select Advantage+ Catalog Ad (Product Inventory Ad).
Complete the required fields: Primary Text, Call to Action.
Select a product set if one has not been chosen at the ad group level.
Click Save.
Creative assets toggles
Force Single Image: Toggle on to create the ad as a single image. Otherwise, the ad will default to carousel format.
Force Single Product: Toggle on to feature only one product in the ad. If only one image exists for the product, the ad will appear as a single image. If multiple images exist it will appear as a carousel. Otherwise, the ad will display multiple products.
Enable Page End Card: Toggle on to add an end card featuring the advertiser's Facebook page.
Enable Carousel Slideshow: Toggle on to show each carousel card as a slideshow of product images. Note: Multiple images per product are required for a slideshow. Products that do not have multiple images will appear as a regular carousel card.
Optional fields
Learn about configuring Meta (Facebook) creatives for information.