Geo-targeting tags allow you to specify the locations where your ads will be displayed. When used in Blueprints, geo-targeting tags allow you to launch campaigns for different accounts with different geo-strategies. With just one Blueprint tag, you can target campaigns to an extensive range of zip codes, radii, and more.
Navigating to geo-targeting tags
Go to Blueprints in the top menu.
Click on a Blueprint in the list and then a campaign.
Open the Geo Targeting section in the campaign's settings.
Locate the Geo Strategy field, which is where you will input one or more geo-targeting tags.
Setting up geo-targeting tags
Via ingestion sheets
The most common method for setting up geo-targeting tags is via an ingestion sheet:
In your ingestion sheet, create a column labeled data:Geo Target.
Input geo strategies for each account using Fluency-defined syntax.
Initiate a manual sync to create the account tag [Geo Target].
Copy and paste the tag into the Geo Strategy field for your Blueprint.
Manually
You can also create geo-targeting tags manually:
Create a Blueprint tag (e.g., [Geo Target]).
Add geo strategies within the tag, one for each line (e.g., radius:5, [custom radii], [account.city], [Secondary Geos]).
Via API
Work with your Advertising Engineer to set up geo-targeting tags via API.
Using nested tags within geo-targeting tags
As with other types of tags in Fluency, geo-targeting tags can contain nested tags with additional geographical information.
