Display ads are visually engaging ads on the Google Display Network (GDN). They capture the attention of your target audience across various websites, apps, and platforms within the Google Display Network.
Setting up a new Google Display Blueprint
Step #1: Create a new Blueprint
Hover over Automate (rocket icon) in the left menu, and select Blueprint Editor.
Click + Blueprint on the top-left. Choose Build From Scratch. Enter a name for the Blueprint and choose a vertical. Note: The vertical must match the vertical of the accounts you plan to connect to the Blueprint.
Step #2: Create a Display (GDN) campaign
Scroll to the bottom, click + New Campaign and select Display (GDN).
Enter a name for the campaign.
Under Goal, pick an ad objective (Sales, Leads, Website Traffic).
Continue filling out the settings. The following fields are required:
Budget & Bidding: Budget
Geo Targeting: Default Geo Strategy
Fill in additional campaign settings, as needed.
Click Save Changes.
Step #3: Create an ad group and add creatives
In your Blueprint Display campaign, click + New Ad Group at the bottom of the page—you may need to scroll down.
Configure your ad group settings.
Click + New Creative at the bottom of the page—you may need to scroll down.
Select a creative type from the dropdown.
Enter a Name for the creative.
(Optional) Add a preferred path, valid when statement, and/or data filter, as necessary.
Complete the optional fields, if relevant:
Variations to Generate: Instead of duplicating this item, specify a number (e.g., 2, 3, etc.) to clone this creative to keep your Blueprint from getting bloated. The default is 1.
Maximum per Ad Group: If the creative uses tags in its name, it will expand for each tag value. Change this to a value greater than 0 to limit the maximum number of ads this template can produce per ad group/set.
Click Save Changes.
Types of Display ads
Expand open the drop-downs below for additional details about each Display ad and its form fields in Fluency:
Image Ad (Single Image): A single image
Image Ad (Single Image): A single image
Use a single image to capture your audience's attention and convey a message.
Display URL: Display (rendered) url used for your ad—example: www.accountname.com/Year-End-Savings
Image URL: This is the primary image of the ad—example: www.exampleimageurl.com
Responsive Display Ad: Uses multiple responsive headlines, descriptions, and images
Responsive Display Ad: Uses multiple responsive headlines, descriptions, and images
Find the optimal combination of various images, headlines, descriptions, and logos. Responsive Display ads include:
Headline: Shorter headlines that appear in smaller ad spaces where the long headline does not fit
Long Headline: Appears instead of the short headline whenever it fits; may appear with or without your description
Description: Appears when it fits within the ad space and may be shortened
Marketing Image: Image that appears as your display advertisement
Logo: Your business logo
Example:
A Responsive Display ad for a year-end savings event:
Headlines: Set multiple headlines, one per line. The system will shuffle and select five (30 characters max).
Year-End Savings Event
[account.name] Year-End Savings
Huge End-of-the-Year Savings Event
Long Headline: Enter one full length headline (90 characters max).
Shop the Year-End Savings Event at [account.name]
Description: Set multiple descriptions, one per line. The system will shuffle and select five (90 characters max).
Save Big at Our Year-End Savings Event! Don't Miss Out on the Lowest Prices of the Year. Sale Ends December 31st!
Call to Action Text: The action people should take when they see your ad
Learn more
Square Marketing Images: Set multiple square aspect ratio marketing images, using tags or adding one per line. If you have more than five images, Fluency will randomize the images and send five to Google.
Marketing Images: Set multiple horizontal marketing images, using tags or adding one per line. If you have more than 10 images, Fluency will randomize the images and send 10 to Google.
Note: To meet Google's 15-image maximum, the system automatically selects up to 10 landscape images from the Marketing Images field and up to 5 square images from the Square Marketing Images field. If fewer than 5 images are provided in the square field, the system will automatically look inside the Marketing Image field to backfill any remaining square slots. Because both formats are strictly required by Google to launch, you must provide images for both categories to avoid a deployment error.
Logo Images: Set multiple logo images, one per line. The system will shuffle and select five.
Enable Asset Enhancements: If the toggle is on, Google will enhance your assets and optimize your ad layouts. This could improve ad performance.
Enable Auto Generated Videos: If the toggle is on, Google will create video ads using your headlines, descriptions and images. If you've added your own video content, then your ads won't use auto-generated video.
Dynamic HTML5 Ad: Interactive ads with animations and dynamic content
Dynamic HTML5 Ad: Interactive ads with animations and dynamic content
Dynamic Display Type: Select Real Estate (specifically designed for real estate listings) or Custom (general purpose).
Media Bundle URL: URL to the zip file where all the assets are hosted and can be accessed collectively by the ad