Fluency

Tags in Fluency organize data for easier campaign customization and organization.

Tags overview

Learn how to manage and update account tags in Fluency for storing unique account data.

Account tags

Create, test, and manage Blueprint tags in Fluency.

Blueprint tags

Fluency tags contain non-editable, platform-wide data.

Fluency tags

Geotargeting tags specify ad display locations.

Geo-targeting tags

Nested tags simplify Blueprint creation with tags within tags for dynamic content.

Nested tags

Explore tag hierarchy and connected tags for effective data use in Blueprints.

Understanding tag relationships

Debug tags to ensure correct output in your campaigns.

Tag tester

Fine-tune Blueprint data with filters to ensure precise ad targeting and customization.

Blueprint data filters

Use functions to modify tag data for efficiency and precise messaging.

Filtering data in tags using functions

Handle unresolved tags with fallthroughs to ensure alternate outputs are available.

Using fall throughs for unexpected tag outcomes

Target your audience based on weather conditions.

Target ads based on the weather with Weather API tags

Bulk-add negative geo-targets in Fluency to apply across campaigns in Manage and Blueprints.

Adding negative geo-targets in bulk

Use Fluency Tag Manager to maintain all of your tags in one spot.

Fluency Tag Manager (FTM)

Learn how tags can be used to build multiple campaigns at once.

Tags management

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