Meta (Facebook) ad sets are configured via ad groups in Fluency. Use ad sets to configure budgets, schedules, audiences, and placements. Add your creatives here, and Fluency will help you manage and optimize your advertising efforts.
Finding ad set settings
In Blueprints
Hover over Automate (rocket icon) in the left menu, and select Blueprint Editor.
Select a Blueprint in the list—then a Meta campaign and an ad group.
In Manage
Hover over Manage (globe icon) in the left menu, and select Accounts.
Select an account with a Meta campaign.
Select a campaign, an ad group, and then Ad Group Settings near the top.
Ad set settings overview
In Blueprints
The available ad set settings for Meta campaigns in Blueprints are grouped in the following sections in Fluency:
Basic
Schedule
Tracking
Select a link above or read on to learn about the available settings.
Basic settings
Required settings
Name
Launch Status: Enabled or Paused
Optional settings
When you get charged: Select an option to determine when you pay for your ad.
Note: When you select page likes as a performance goal, Fluency automatically creates and excludes an audience of individuals who have liked the page as a result of seeing your ad.
Use Dynamic Creative Ad: Toggle on if you plan to use a dynamic creative ad. When using this creative type, each ad group can contain only one creative. Create separate ad groups for each dynamic creative ad.
Custom Attributes
Schedule
Select a start and end date.
See this article to set Facebook (Meta) ad schedules.
Conversion Pixel: Input Auto and Fluency will find the first pixel set up in Business Manager. Otherwise, enter the name of the pixel for the conversion event. You can also assign a pixel to a conversion template (by name or ID) within the Blueprint Conv. Template settings.
Conversion Event: Click the field for a dropdown of standard events.
Event Datasets: Enter Auto to let Fluency choose the pixel, or enter the name of the consolidated pixel or offline event datasets.
Ad set spend limits
Ad set spend limits set the distribution of your campaign’s daily budget across its ad sets. When the total campaign budget is reached, the ad sets will pause. Note the following:
Ad set spend limits apply to the campaign’s daily budget, not monthly.
All ad sets must either have spend limits or have no limits at all.
Because ad sets without limits can spend more than ad sets with limits, you cannot have both in the same campaign (in Manage).
Example 1:
Ad sets represent a daily distribution rather than a fixed monthly budget. Based on the limit, Fluency calculates daily targets based on the campaign’s current pacing.
Campaign monthly budget: $300
Ad set A: 75%
Ad set B: 25%
In this example:
The percentages are not applied to the $300 monthly budget. Ad set A is not capped at $225 and ad set B is not capped at $75.
If the calculated daily spend is $10, then $7.50 is allocated to ad set A and $2.50 to ad set B. However, Meta may spend more or less for each ad set depending on its performance.
Both ad sets will continue to run until the overall $300 monthly budget is fully exhausted.
Example 2:
If some ad sets have limits and the total limit is less than 100%, Fluency automatically distributes the remaining percentage evenly to any ad sets without limits.
Ad set A: 25%
Ad set B: 25%
Ad set C: no limit
Ad set D: no limit
Since the total limit is 50%, Fluency will evenly distribute the remaining 50% percentage to the other ad sets.
Ad set C: 25%
Ad set D: 25%
Example 3:
If some ad sets have limits and the total limit is 100% or more, the ad sets without assigned limits are assigned a minimum daily budget ($1 per ad set).
Ad set A: 50%
Ad set B: 50%
Ad set C: no limit
Ad set D: no limit
Fluency will set a minimum daily budget of $1 for ad sets C and D.
Timing Consideration: For the best results, set budget limits at the start of the month. If limits are set after the first day, additional calculations may be needed to meet your target spend.
Setting ad set spend limits
Hover over Automate (rocket icon) in the left menu, and select Blueprint Editor.
Choose a Blueprint in the list—then select a Facebook campaign and an ad group.
In the Basic dropdown in ad group settings, locate the Ad Group Spend Limits dropdown and select:
Maximum limit: The maximum spend limit for how much you can spend on an ad set.
Minimum limit: The minimum spend is a target and is the lowest range of how it should be spent. This only applies if a Spend Limit (%) percentage exists. If nothing is set, then the maximum limit is used.
Minimum and maximum spend limit: When using minimum and maximum limits, enter a maximum limit (%) and a minimum limit (%). Note: To comply with Meta's requirements, Fluency automatically ensures a minimum $1.00 gap between the limits. If a calculated limit falls below the minimum threshold, it is cleared so the ad set continues to serve without restriction.
Locate the Spend Limits (%) field and enter a desired percentage for the ad set's limit.
Click Save Changes.
Potential errors
When troubleshooting an error, first make sure the budget limits of your ad sets add up to 100%.
Maximum Spend Limit Too Low: Your campaign budget is above the maximum spend limit. Try lowering the campaign budget or adjusting the budget limits so each ad set does not exceed the maximum spend limit.
Minimum Spend Limit is Higher Than Campaign Budget: Your campaign budget is below the minimum spend limit. Try increasing your campaign budget or adjusting the budget limits so each ad set meets or exceeds the minimum spend limit.
In Manage
The available ad set settings for Meta campaigns include:
Note: You can manually sync and edit the audience, placement, and locations settings within Fluency. Click the Placements, Audience, or Locations tabs in Settings & Tools under Ad Group Actions to edit audience, placement, or locations, and Fluency will convert them for editing in the platform. Note that certain settings cannot be converted.