Fluency tags contain non-editable, value-added data that is available across the entire platform. Fluency tags are overwritten by account tags for more specific ad content.
An example of a Fluency tag is the Weather API tag. It allows you to tailor ads based on weather conditions. For instance, if you want to exclude certain headlines when it's rainy and stormy weather, you can use a [weather.today] tag combined with a valid when statement to achieve this.
Where to find Fluency tags
Go to Blueprints in the top menu.
Click on a Blueprint in the list.
Locate the tags pane on the right.
Select the Fluency tab to view the available tags.
Note: Some tags may have a plus sign to their right. Click the plus to drill down deeper into the list of Fluency tags.
