Domain lists are set up as data sources, which connect your data to Fluency. Domain lists for advertising in DSPs are sets of website URLs used to target or exclude specific inventory for your programmatic campaigns.
Creating a domain list data source
To create a new data source for domain lists:
Duplicate the domain list data source template. Note: If you don’t use Google Drive, you can download it as a .csv and upload it to your data source drive.
Create a data location and head back to Fluency to add it as a data source. Do not change the column headers as the header must be either includedDomains or excludedDomains.
Note: Be careful when using inclusion lists, as targeting only specific domains may restrict overall spend and delivery if placements are not available. Use domain exclusion lists to prevent your ads from serving on specific websites. This can be particularly helpful for brand safety, performance optimization, and audience alignment.
Adding a domain list data source globally
Hover over Automate (rocket icon) in the left menu, and select Data Sources.
Click + Add New and enter a Name.
Enter a Data Location.
Click the Advanced Tab and scroll down to Advanced Storage.
Under the Special Use Destination dropdown, select Domains.
Click Save.
Applying the domain list in Blueprints
Hover over Automate (rocket icon) in the left menu, and select Blueprint Editor.
Click on a Blueprint from the list, then a DSP campaign.
Find your domain lists under Account Tags by expanding the DSP Customer Domain Lists tag.
Expand open the domain list tag and click the id tag to copy it to your clipboard.
Paste the id tag into the Domain Targets field under the Targeting section.
Click Save Changes.