Ad schedules allow you to set specific times for displaying ads, such as certain days, business hours, or evenings. Showcase your ads and allocate your budget during the most relevant time frames for your target audience. You can configure ad schedules via a Blueprint or via a single account in Manage.
How to set up ad schedules in Blueprints
Go to Automate (rocket icon) in the left menu.
Select Blueprint Editor.
Select a Blueprint from the list and then a campaign.
Expand open the Schedule section.
Select a desired strategy from the Ad Schedule Strategy dropdown.
Meta (Facebook) campaigns: Toggle on Enable Ad Scheduling to enable Ad Schedule Strategy at the ad group level.
Input a Start Date and End Date, if desired.
Click Save Changes.
Ad schedule strategy types
Blank (No Selection): Defaults to "Aggressive When Open."
24/7: Bids will remain the same regardless of date or time of day. Bids are set to 100% for every hour of the week.
Only When Open: Ads run only during business hours.
Aggressive When Open: Assigns a +25% bid adjustment during business hours and a -50% bid adjustment after hours.
Start at Open: Ads run from the hour your business opens with a -75% bid adjustment after business hours.
Custom (Advanced): Create a highly customized ad schedule that scales across your portfolio.
Using the Custom (Advanced) option
The Custom (Advanced) option allows you to create customized ad schedules that scale across your portfolio. Enter your customizations under Custom Ad Schedule Instructions.
Day(percentage%)
e.g., Mon(125%)Use the @ symbol to specify hours
e.g., Mon(125%@8am-5pm)Chain hour ranges together with a space
e.g., Mon(0%@12am-8am 125%@8am-5pm)Chain days together with a comma
e.g., Mon(125%),Tue(85%)
Notes:
Days/hours that are not defined assume a nominal (100%) value. Turn days/hours off using 0%.
Tags are currently not supported for ad schedules.
Meta (Facebook) ad schedules are available only for campaigns with flighted (lifetime budgets), not monthly budgets.