Ad groups organize your ads by common themes, such as specific products or services. By grouping similar keywords and ads together, you can effectively manage bids and target your message to the most relevant audience.
There are three primary sections to configure when setting up Display ad groups in Blueprints:
Advanced fields
Advanced fields
Additional settings can be found by selecting the Display dropdown at the top and toggling on Show Advanced Fields.
Interactions With Existing Ad Groups
Advanced Settings (Frequency Capping)
Frequency Cap Interval: Day, week, or month
Max Frequency Cap: The number of times the ad is served based on the chosen interval (e.g., 5 times/week).
Basic settings
Name: Enter a name or a tag, such as [services] - GDN.
Status: Choose Enabled or Paused.
Default Bid: If none is set, the default is $2.50.
Labels: Assign Ad Group level labels.
Custom Attributes: Define the attribute pattern for naming overrides.
Advanced Fields (Select the Display dropdown at the top and toggle on Show Advanced Fields):
Ad Delivery Optimization (Ad Rotation):
Optimize: Optimizes ads for clicks in each individual auction using signals and prioritizes ads that are expected to perform better than other ads within an ad group. Recommended for most advertisers.
Rotate Forever: Delivers ads more evenly into the ad auction for an indefinite amount of time.
User Interests: Targets a granular Google in-market audience—users that are actively looking to buy a specific product or service. Enter one target per line. See below for more information.
Custom Attributes: Define the attribute pattern for naming overrides.
Adding in-market audiences to User Interests (advanced field)
Find the more granular in-market audience subcategory to target your ads (e.g., Ford, Online Fitness Classes, Coffee, etc.). Enter this into the User Interests field.
Example: You are the owner of a Ford dealership and are advertising for a year-end savings event. The in-market audience path is Autos & Vehicles/Motor Vehicles/Motor Vehicles by Brand/Ford. Enter Ford in the User Interests field in this case.
Note: You can use tags for in-market audiences by entering the full string that Google would use and replacing the dynamic part with a tag. Autos & Vehicles/Motor Vehicles/Motor Vehicles by Brand/[build.Make].
Enter as many targets as you would like, one per line. Note: Alternatively, you can input Targets from the campaign- or ad group-level and choose placements, topics, user interests, demographic info, devices, named audiences, etc. You can also add Custom Segments to target audiences by entering relevant keywords, URLs, and apps.
Click Save.