Fluency

Analyze ad performance and get personalized recommendations.

Reporting and insights

Fluency's reporting tools help create, access, and analyze performance data efficiently.

Reporting basics

Access detailed logs of past reports at both the customer and account levels.

Accessing your report history

Learn about common account issues and how to resolve them for optimal results.

Notifications overview

Review and manage key metrics visually with the dashboard.

Dashboard overview

The basics

Set up conversion tracking using conversion action templates.

Setting up conversion tracking

Select date ranges to pull relevant data and compare current and previous period metrics to identify trends.

Selecting and comparing date ranges

Generate and customize insightful performance reports for informed decision-making.

Performance reporting with Data Explorer

Use Data Explorer to understand and monitor key budgeting metrics for effective performance tracking.

Understanding budgeting metrics in Data Explorer

Create custom notifications with saved data sets in Data Explorer.

Custom notifications powered by Data Explorer

Configuring and analyzing reports

Report Designer simplifies custom metric sharing with automatic scheduling and customizable design options.

Report Designer: Configuring and scheduling reports

Sharing results

Manage account irregularities with the anomalies tool, which helps you quickly identify and address unexpected configurations.

Anomalies: Detecting and resolving unexpected account configurations

Improve optimization scores to enhance campaign performance and reduce cost per conversion.

Improving Google optimization scores for campaigns

Generate budget recommendations using Prospect Proposal.

Generating budget recommendations for potential clients

Identify market opportunities and present data-supported proposals to clients.

Share new market opportunities with clients with proposal sheets

Gain insights into account performance with customizable metrics and date ranges.

Account performance trends and impacts

Get daily performance snapshots and insights to share with clients.

Message of the Day: Performance snapshots and talking points

Evaluate portfolio performance and set analyst goals.

Analyst Portfolio Health: Insights into overall portfolio performance (Beta)

Set up webhook events to receive automatic insights on system issues and updates.

Using webhooks to monitor for events

Use Peer Insights to get a snapshot of how an account is performing, compared to others with similar attributes.

Reviewing account performance using Peer Insights

Gathering insights

Platform Status

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Case Studies

Industry Resources

Video Library

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Create your workspace and invite the people you work with.

Set up your account

Build your first workflow and watch it run end to end.

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Connect the tools your team already uses to bring data in.

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A quick lap of the product so you know where everything lives.

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