Fluency

Analyze ad performance and get personalized recommendations.

Reporting and insights

Fluency's reporting tools help create, access, and analyze performance data efficiently.

Reporting basics

Access detailed logs of past reports at both the customer and account levels.

Accessing your report history

Learn about common account issues and how to resolve them for optimal results.

Notifications overview

Review and manage key metrics visually in your performance dashboard.

Dashboard overview

The basics

Set up conversion tracking using conversion action templates.

Using conversion data from advertising partners

Compare current and previous period metrics to identify trends.

Comparing metrics by time period

Customize and enhance your reports with Fluency's advanced reporting settings.

Advanced reporting settings

Generate and customize insightful performance reports for informed decision-making.

Analyzing performance using Data Explorer

Use Data Explorer to understand and monitor key budgeting metrics for effective performance tracking.

Understanding budgeting metrics in Data Explorer

Create custom notifications based on saved data sets in Data Explorer.

Custom notifications powered by Data Explorer

Compare account performance within industry verticals for valuable insights.

Analyzing account performance within a vertical

Configuring and analyzing reports

Report Designer simplifies custom metric sharing with automatic scheduling and easy drag-and-drop design options.

Designing, configuring, and scheduling reports

Sharing results

Manage anomalies with Fluency's automated detection features.

Detecting and resolving unusual account configurations

Improve optimization scores to enhance campaign performance and reduce cost per conversion.

Boosting Google optimization scores for campaigns

Generate budget recommendations using Prospect Proposal.

Generating budget recommendations for potential clients

Identify market opportunities and present data-supported proposals to clients.

Proposal sheets: Sharing new market opportunities with clients

Gain insights into account performance with customizable metrics and date ranges.

Account performance trends and impacts

Get daily performance snapshots and insights to share with clients.

Message of the Day: Performance snapshots and talking points

Evaluate portfolio performance and set analyst goals.

Analyst Portfolio Health: Insights into overall portfolio performance

Set up webhook events to receive automatic insights on system issues and updates.

Using webhooks to monitor for events

Use Peer Insights to get a snapshot of how an account is performing, compared to others with similar attributes.

Reviewing account performance using Peer Insights

Gathering insights

Platform Status

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