Ads that could be running past their intended end date, e.g., expired holiday ads or ad text with dates in the past.

Common Resolution: Use the Workshop to edit the ad content or pause your ads.

A user has placed these accounts on hold.

Common Resolution: Adjust the Account Hold toggle in Account Settings.

Occurs when call extensions are missing or when multiple call extensions are applied to the same campaign or ad group.

Common Resolution: Add call extensions. If there are multiple call extensions, remove those that are unused.

Any ad group level destination URL that is returning a landing page error code.

Common Resolution: Test the landing page to determine the cause.

Ad Extensions that have been disapproved on either Google or Bing

Common Resolution: Resolve the alert based on the disapproval reason given by the partner.

Ads that have been disapproved by the advertising platforms (these run hourly)

Common Resolution: Resolve the alert based on the disapproval reason given by the partner. These may include spelling & grammar issues, the use of a trademarked term, destination mismatches, etc.

Occurs when there are issues with your ad being served.

Common Resolution: Check for missing Ad Groups, Creatives, Keywords, etc.

Shows budget discrepancies that exist within your account.

Common Resolution: Accept the Applied Budget as the Account Budget or edit the campaign-level budgets so the total amount matches the Account Budget.

Recommends budget reallocations based on:

Common Resolution: Accept, reject, or edit the budget based on the recommendation amount in the Workshop. You can also automate this in Settings & Tools > Recommendation Policies.

Note: Fluency only calculates this recommendation between the 8th and the 25th of each month.

For customers using campaign groups, this alert shows when the Budget Group amount does not match the Approved Budget amount.

Common Resolution: Use the Workshop to update the Approved Budget for that Budget Group.

When the Pause Campaigns When Exhausted toggle is enabled, you will receive this alert when the Approved Account Budget has been met for the month.

Common Resolution: Adjust the Approved Budget to an amount greater than what is currently set. To avoid this in the following month, choose an appropriate pacing strategy for your campaign-level budgets.

Shows when an outside source is influencing budgets that have a chosen Pacing Strategy (ie. when a payment method has expired with a partner such as Google, Facebook, etc.).

Common Resolution: Check that the payment method selected with the partner is valid and up-to-date.

Occurs when there is an error connecting to the advertising partner ID.

Common Resolution: Check the Customer ID in Account Settings > Partners > Partner Accounts

Identifies accounts with non-spend, an approved budget greater than $0, and have campaigns enabled.

Common Resolution: Check for possible issues with your campaigns. The Campaign Analyzer can be useful.

Note: Applies to budgets that are not Read-Only and not On Hold.

Alert occurs when at least one campaign tied to a specific budget has no spend for the last 7 days.

Common Resolution: Ensure your campaign has active ad groups, keywords, and ads.

Customize this alert to identify language in your ads that may violate compliance rules. Set this up with your Advertising Engineer.

Common Resolution: Pause or edit your ad(s) in Manage

Shows problems synchronizing with partner accounts.

Common Resolution: Check that the accounts are live at the advertising partner.

Identifies potential issues with your domain, protocol, or sub-domain (such as redirects).

Common Resolution: Read the alert description for more information or check if your protocol or sub-domain is redirecting.

The end advertiser has requested changes in CoLab.

Common Resolution: Review the request and accept or reject the requested changes.

Identifies when metric performance falls outside the parameters as defined in Performance Bounds.

Common Resolution: Performance Concerns are determined by user-defined benchmarks. Set realistic Performance Bounds to reduce this alert.

Identifies Facebook ad sets that are in learning mode.

Common Resolution: Contact Facebook support about why the ad sets are in learning mode.

Generates a PDF to highlight instances where metric performance drops by at least 20% from the previous month.

Common Resolution: Open the PDF via the provided link to investigate performance changes.

More than one account is linked to the same partner reference ID.

Common Resolutions:

Routes partner emails into Notifications.

Common Resolution: Mute the alert after you review the partner email.

Google is requiring identity verification to continue running the account.

Common Resolution: Start or complete the verification process with Google by clicking on the provided link.

Identifies how third-party accounts such as Google Merchant Center and Google My Business may be improperly linked.

Common Resolution: Read the description for more info and visit Settings & Tools > Accounts to follow the appropriate steps to link them.

Gain deeper insight into system issues with configurable webhook events.

Common Resolution: Resolve in Settings & Tools > Webhooks

Identifies errors within various partner advertising platforms.

Common Resolution: Use the dropdown next to the account name for a detailed description of the error and steps for resolution.

Finds potential issues with Product Catalogs, including product counts and validation errors.

Common Resolution: Read the alert description for more information. Investigate product data feed and/or Product Catalogs:

Shows accounts that have failed to relaunch a specific Blueprint.

Common Resolution: Read the alert description for more information. Once resolved, launch again or republish the Blueprint.

Identifies polling sources that have failed to update for an account more than three consecutive times.

Common Resolution: Verify that your data source is updating.

Identifies keywords that conflict with your negative keywords.

Common Resolution: Use the Workshop to edit, pause, or remove the keywords or negative keywords.

Identifies keyword level recommendations for your accounts, such as keyword bid decreases/increases or adding/removing keywords.

Common Resolution: Use the Workshop to accept or reject the recommendations. Click through to Keyword Recommendations for a full-page experience.

Geographic location is not set in a campaign.

Common Resolution: Follow the link to the campaign and set the location targeting. Alternatively, use Blueprints to set targeted geos.

Account is spending outside of its country of residence.

Common Resolution: Check your location Campaign Settings > Locations. Consider setting your geo targeting method to "People in your targeted locations."

When there are issues with your advertisements being served.