This guide defines key budgeting metrics available in Data Explorer. You’ll find pre-set metrics for common budget tracking, making it easy to monitor performance. You can also select additional metrics to customize the report for your analysis.
Running budgeting pacing reports
Go to Insights in the top menu.
Select Data Explorer from the dropdown.
In the right drawer, choose Budget Pacing from the Report Type dropdown.
Click Got It on the popup about date range.
Scroll through available metrics in the right drawer and check/uncheck as needed (metrics for this report type are pre-selected).
Click Apply to run the report with your selected metrics.
Budgeting metrics explained
Below are key budgeting metrics with definitions to help you understand and track each one effectively in Data Explorer.
Account
Account Budget (Current) ($): Your approved account budget as of today, regardless of the date range selected.
Budget metrics
Allow Reallocation: Indicates whether this configuration is enabled or disabled.
Budget: The name of the budget.
Budget Amount (Current) ($): The currently set budget amount.
Budget Prorate (first month): Budget amount if proration is enabled.
Budget Type: Specifies if the budget is monthly or flighted.
Monthly Exhaustion Target (%): The time in the month (represented as a percentage) to spend the full budget. For example, targeting full spend at 75% will adjust pacing to exhaust the budget by around the 23rd of the month.
Pacing Strategy: The account's monthly spending plan.
Pause Campaigns When Exhausted: Indicates whether this configuration is enabled or disabled. Automatically pauses campaigns once the budget is spent to prevent overspend (account budget at the account level and applied budget at the budget level).
Underspend - Bid Adjustment: The percentage increase applied to bids when enabled.
Underspend - Geo Radius Expansion: The additional miles added to the existing geo radius when enabled.
Underspend - Relax Ad Schedules: When true, additional hours are added to the current ad schedule.
Underspend - Relax Match Types: When true, the top 100 phrase and exact match keywords are converted to broad match.
Underspend - Remove Blocking Negatives: If true, negative keywords that block other keywords are removed.
Budget pacing metrics
Budget Amount ($): When looking at previous months, the budget amount is the amount set on the last day of that month.
Pacing to Full Spend (%): Actual spend/monthly budget.
Pacing to Target (%): Actual spend/spend target. The day of the month is taken into consideration. Note: Pacing to Target is only valid for the current month and month to date (MTD), even if your date is selected for previous months. Previous months should match the Budget Amount and will not change mid-month.
Spend Actual ($): The amount of spend up until the specified date. Note: Pacing to Target is valid only for the current month and month to date (MTD), even if your date is selected for previous months. Previous months should match the Budget Amount and will not change mid-month.
Spend Target ($): The target spend amount for the given time period. Note: This metric does not change with the date range selected. It is only valid for the current month and month to date (MTD). Past months should match the Budget Amount and will not change mid-month.
Note: Remember that your historical budget pacing metrics are a best guess based on stored budget numbers.