Managing multiple accounts can lead to oversights, but anomaly detection makes spotting irregularities effortless. Fluency automatically scans for unusual configurations, saving time in pinpointing issues within your accounts. Use it to surface unexpected patterns, such as accounts with manual budget holds, missing pacing strategies, or locked fields.
Where to find anomalies
Go to Insights (table icon) in the left menu.
Select Anomalies.
Select Anomaly or Account to organize by anomaly type or by account.
Select a type or account from the list to view a set of anomalies, including the account impacted, the monthly budget, a description of the anomaly, and supported actions.
Common anomalies and how to resolve them
Each anomaly type has a corresponding supported action so you can make the changes within the tool. Here’s the list of anomalies and their corresponding supported actions:
Accounts without overspend protection > Add Overspend Protection
Accounts with budget on manual hold > Remove Hold
Accounts with partially managed spend > Manage Spend
Budgets with unusual pacing strategies > Set EVEN Pacing Strategy
Locked campaign fields managed by a Blueprint > Unlock Fields
Locked ad group fields managed by a Blueprint > Unlock Fields
Locked keyword fields managed by a Blueprint > Unlock Fields
Note: Use bulk manage to make these changes to multiple elements at once.