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Reporting basics

Fluency's reporting tools help create, access, and analyze performance data efficiently.

Updated over 6 months ago

Fluency's reporting tools offer powerful capabilities for creating, accessing, and analyzing performance data. With a suite of features like Report Designer, Report History, Data Explorer, and Fuse, the Fluency platform equips you to make informed decisions and share insights effectively.


Analyzing performance with Data Explorer

Data Explorer offers a quick and customizable way to analyze account performance. You can filter, select different data sources, and download insightful reports. Save and load data sets for future reference and analyze key metrics like cost, clicks, impressions, and conversion rates.


Report designer

The report designer tool simplifies creating professional and comprehensive reports. It allows for automatic report generation and scheduling, offering various format options such as PDF, PowerPoint, and data export. You can customize these reports with a drag-and-drop builder, including content, styles, and sections tailored to your audience's needs.


Report history

In your report history, you can view a detailed log of previously generated reports at both customer and account levels. This feature lets you download past reports, providing snapshots of data for specific periods.


PowerPoint presentations with Fuse

Fluency Fuse is a tool for creating automated presentations in PowerPoint and Excel, integrating reporting widgets and custom data. Install the Fuse add-in, select widgets or report sections, and add custom data to generate tailored presentations.

Note: Fluency Fuse is a premium add-on. Contact your Advertising Engineer if you are interested in trying this feature.

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