Your dashboard is designed to provide analysts and managers with a high-level overview of their portfolio and assigned accounts’ performance. Quickly review important account metrics within configurable widgets.
Dashboard metrics
At the top of your dashboard, you'll see some high-level metrics to help you get a feel for your portfolio performance. These numbers are current to the hour (Note: On the first day of the month, you will see the previous month's metrics by default). You'll also see a comparison of the previous month through the same day of that month. Metrics include:
Number of Accounts: How many accounts are in your portfolio
Current Budget: Your current budgeted dollar amount for this month
Total Spend: Month-to-date spend
Pacing Target: How much you would have spent at this point in the month if all of your accounts were pacing at 100%
Pacing: Your current pacing percentage (this is updated every hour to get the most accurate number)
CTR: Click-through rate for the current period
CPC: Your month-to-date cost per click
Impr. Share: Impression share percentage (search only) for your portfolio
Widgets
Think of widgets as at-a-glance views of important data. You can edit and customize your dashboard experience with many types of widgets.
Editing your widgets
On the top-right of the dashboard, select Edit Layout.
Adjust the widget layout. You can:
Resize them by clicking on the lower right of a widget and drag to your desired size.
Move the widget by clicking and dragging the crossed arrows in the upper right of the widget.
Remove the widget by selecting the trash can.
Add a new widget by selecting Add a Widget to your Dashboard, and choose a widget from the dropdown menu.
Click Save Layout.
Widget types
Ad serving heatmap: Displays a heatmap of the selected metrics over day of week and hour of day
Searches: See the most popular search terms for your accounts
Geo heatmap: Shows the density of your advertising on a map
Metric trends: Compare the trends of two different sets of data over time
Device breakdown: Breakdown of the devices on which your advertisements are viewed
Keyword quality analysis: View your quality score volume
Activity feed: Activity feed of changes by user
Impression share: Top 10 accounts with impression share opportunities
Budget pacing: Top 10 lowest performers for pacing
Recent launches: A list of recently launched campaigns and their metrics
Benchmarks: An overview of guardrails that have been enabled. Displays accounts and the overall health by volume of the guardrails.
Learning spend mode: Learning Spend Mode observations galore
Demographics: Demographic analysis at your fingertips
Top creatives: Top-performing creatives with accompanying metrics
Customized widgets from Data Explorer
If you have saved data sets from Data Explorer, you can add them to the dashboard. When you add a widget, you will see the name of the saved data set in the dropdown menu, along with the default widgets.
Account-level dashboard
Dashboards are also available at the account level. To access an account-level dashboard, click on the pie chart icon inside an account, or from the account table in Manage. You can also select a specific account from within the dashboard itself.
