Identify performance trends with Account Performance. This tool lets you view an account's performance based on custom date ranges and metrics. It helps you analyze the impact of recent changes and compare concurrent performance trends.
Configuring an account performance report
Follow along with the video or use the instructions below.
Go to Manage (globe icon) in the left menu.
Select Accounts.
Click on an account in the list.
Go to Settings & Tools under Account Actions near the top.
In the settings drawer menu, go to Account Performance.
Set a date range.
Click the Select Metrics dropdown to select the metric(s) you'd like to compare and analyze. Check or uncheck the boxes to add or remove the following metrics:
Clicks
Click Through Rate
Conversion Rate
Conversions
Cost
Cost Per Click
Cost Per Conversion
Cost Per Lead
CPM
Impressions
Leads
Learning Cost
Video Views
Flighted Cost
Offline Conversions
Other Conversions
Unique Impressions
(Optional) Filter performance by campaign type by selecting All Networks and choosing one of the options.
Note: The report will update automatically as you adjust its settings.
Analyzing account performance
Once you finish selecting the metrics, filters, and date range, analyze the account's performance:
View the account's Event Log to review the changes that have been made to the account.
Hover your pointer over the graph to see how changes from the event log are correlated with various spikes and dips in performance.