For help conveying an account's performance "story" to a client, use Message of the Day. This feature offers daily performance snapshots and valuable insights for each account, making it easier to initiate discussions with clients.
How Message of the Day is generated
The Fluency platform generates Message of the Day by analyzing metrics from the past seven days, comparing them to the corresponding period from the previous month, and then compiling key performance highlights that can be shared with clients. Additionally, Message of the Day offers timely reminders about upcoming holidays, giving clients a heads-up to plan for special holiday offers, if relevant.
Where to find Message of the Day
Go to Manage in the top menu.
Hover over the account you want to view—the row will turn a darker gray and the Quick Action menu will appear next to the account name.
Select the speech bubble icon.
A pop-up will appear with talking points related to the account's performance.
