What is a budget?
There are three foundational budgeting terms to understand in Fluency:
Applied budget. An individual budget for a specific campaign or groupings of campaigns.
Total applied budget. The total amount of applied budgets assigned to specific campaigns or campaign groups.
Account budget. The total budget allotted for a month.
💡 Ideally, total applied budget should be equal to account budget. If the account budget is greater, it means a portion of the budget remains unused.
Where to find budget and spend for an account
Information related to account budget, total applied budget, and applied budgets can be found in different locations within Fluency. Here's where:
Account budget and total applied budget
Go to Manage in the top menu.
Choose an account from the list.
Locate the metrics row above the campaign list.
Note: You can find the figures for account budget and total applied budget in the metrics row for the account. The total applied budget will be in red if it doesn't match the account budget.
Applied budgets
Continuing from the previous instructions, navigate or swipe right in the list of campaigns to locate the Applied Budget column. In the Manage table (shown below), you can find the Total Applied Budget next to the Account Budget discussed in steps.
How to update a budget's settings
Go to Manage in the top menu.
Click on an account in the list.
Select the Budget tab.
Click on a budget from the list of budgets associated with the account.
On the top-right, select Budget Settings.
Make any necessary updates to the budget's settings, and select Save.
To close the budget settings drawer, click the X icon in the top-right.
Budget settings you can configure
Click the arrows below for an overview of budget settings you can adjust:
Basic settings
Basic settings
Under Basic Settings, adjust the following information for a budget:
Budget Type
Monthly: The same budget will reoccur on a monthly basis and will run for the entire month at a set value.
Flighted: Budgets will have start and end dates and run for that duration.
Recurring Monthly: The monthly amount for the budget
Advertising Channel: Partner for the budget
Group: Grouping for the budget
Monthly pacing plan
Monthly pacing plan
In the performance graph, the x-axis shows the days of the month, and the y-axis represents spend. Here's what the lines in the graph represent:
Plan: The gray line represents the planned spend for the month.
Adjusted Plan: The dotted red line shows any adjustments that might occur as a result of underspend or overspend.
Current Spend: The blue bars show the actual daily spend by the campaign(s) associated with the budget.
Pacing
Pacing
Pacing strategies automatically adjust your daily budgets to spend 100% of your account budget.
Underspend mitigation
Underspend mitigation
Underspend mitigation automatically addresses any underspend issues as a month progresses.
Strategies for managing account and campaign budgets
Now that you're familiar with the layout of budget settings, click below to learn strategies for managing budgets:
Budget pacing
Other budget tools
🚀 Ready to create a budget? Learn more here.