Whether you're new to Fluency or expanding to other channels, linking existing sub-accounts (i.e., ad accounts) is straightforward using the Partners tool in Fluency. Note: Currently, we support linking existing sub-accounts from Google Ads, Microsoft Ads, and Facebook.
How to link an existing partner account
Go to Manage in the top menu.
Click on an account in the list.
Select Account Settings toward the top right.
Go to the Partners tab.
In the Partner Accounts tab, input your account ID in the Customer ID field for the partner you want to link. Note: Refer to the next section for information about locating account IDs.
Choose an Overspend Detection setting:
Managed: Includes total spend for management (recommended).
Partial: Includes budget from Fluency-connected campaigns only.
Un-Managed: Does not include the spend for management.
Click Save.
This officially links an existing partner account to Fluency. Existing campaigns, ad groups, ads, and keywords will be pulled into the Manage section of our platform. If you selected Managed or Partial Over Spend Detection, the spend for that particular month is also imported. Repeat this process for other platforms you want to link.
Note: You can only add a customer ID once, which cannot be undone after saving. Contact your Advertising Engineer for errors or changes to a customer ID in Fluency.
Locating account IDs in partner platforms
Use these guidelines to locate account IDs in partner platforms:
Google Ads: Located next to your account name in Google Ads.
Microsoft Ads: Numeric value in the URL after
aid=while in an advertising account in Microsoft Ads.Facebook: For account ID, find it in Business Settings by selecting an individual account under Ad Accounts. For page ID, find it under Business Settings by selecting an individual account's page under Pages.
Note: If you don't have existing Google Ads, Microsoft Ads, or Facebook (Meta) accounts, you can easily create new ones. Simply launch a Search, Display, or Facebook (Meta) campaign using a Blueprint, and account IDs will be created automatically.
Using tracking tags
Navigate to the Tracking Tags tab in the Partners tab for step-by-step instructions and code examples for implementing remarketing on your website.
