Fluency simplifies ad targeting by providing personalized keyword suggestions. The platform analyzes each account's performance and recommends keywords that align with your preferences. As you accept or reject these suggestions, Fluency becomes more attuned to your approach. Furthermore, any keyword changes made in Fluency will automatically sync with the partner.
Watch the video for a walkthrough of the Keyword Recommendations tool.
Note: You can access Keyword Notifications in multiple ways. This walkthrough shows the Insights > Keyword Recommendations path.
Navigating to keyword recommendations
In Manage
Go to Manage (globe icon) in the left menu.
Select Accounts.
Click on an account in the list.
Go to Settings & Tools under Account Actions near the top.
Select Keyword Recommendations in the settings drawer menu.
In Insights
Go to Insights (bar icon) in the left menu.
Select Keyword Recommendations.
(Optional) In the search bar on the left, enter an account name to filter down to recommendations specific to the account.
In Notifications
Go to Insights (bar icon) in the left menu.
Select Notifications.
Check for Keyword Recommendations notifications under Targeting & Keywords.
Accepting and rejecting keyword recommendations
Fluency makes the following types of recommendations:
Add keyword
Remove keyword
Increase bid
Reduce bid
Once in the Keyword Recommendations tool:
(Optional) Click Supporting Data to see additional data that supports the rationale behind each recommendation.
Check the boxes next to the keywords you want to update, and click Accept. Note: Clicking Reject will remove these keywords from the list of recommendations.
