Fluency simplifies ad targeting by providing personalized keyword suggestions. Our platform analyzes each account's performance and recommends keywords that align with your preferences. As you accept or reject these suggestions, Fluency becomes more attuned to your approach. Furthermore, any keyword changes made in Fluency will automatically sync with the partner.
Navigating to keyword recommendations
Go to Insights in the top menu.
Select Keyword Recommendations from the dropdown.
Understanding keyword categories
In the top-left of the keyword recommendations tool, you'll see an area labeled Key.
Here's what each part of the key means:
Add Keyword: This category examines your search queries and suggests adding high-performing keywords to enhance your ads.
Increase Bid: For keywords performing well but needing a boost to appear more prominently, you can increase your bids to improve ad visibility.
Reduce Bid: If your bids are higher than necessary, you can lower them to save money while maintaining results.
Remove Keyword: Fluency identifies keywords that underperform or receive no clicks, helping you save on unnecessary expenses by removing them.
Accepting and rejecting keyword recommendations
Click the colored boxes with numbers next to the account name to view a list of keyword recommendations.
(Optional) Click View Supporting Data to understand the rationale behind each recommendation.
Check the boxes next to the keywords you want to update, and click Accept Recommendations. Note: Clicking Reject Recommendations will remove these keywords from the list of recommendations.
