What is a campaign?
A campaign is the next level in the ad hierarchy, housed within an advertising account. It represents a specific marketing objective or goal. For example, a business might have separate campaigns for brand awareness, lead generation, and product sales. Campaigns allow you to organize your advertising efforts and allocate budget and resources accordingly.
Configuring campaigns
When setting up a campaign in Fluency, you can set parameters such as the target audience, ad schedule, and bidding strategy. Let's look at some of the basic settings you can configure below for various platforms:
Meta (Facebook) campaign basic settings
Google/Microsoft campaign basic settings
Campaign settings overview
You can configure the following settings for campaigns in Fluency. You'll see these settings arranged in "tabs," located in the settings drawer, organized by Campaign Settings & Tools (wrench icon) and Campaign Targeting (target icon).
Campaign Settings & Tools
General
Campaign Details:
Basic: Access basic campaign information (campaign name, status, type, special ad categories, etc.).
Budget: View and edit budget settings (budget type, start and end dates, put on budget hold, etc).
Bidding: Change bidding strategy (e.g., Manual CPC, Maximize Conversions, Target ROAS, etc.).
Attributes: Tracking specific URL parameters.
Tools
Analyze Campaign: Campaign Analyzer
Settings Replicator: Allows you to easily copy settings from one campaign to others in an account.
Partner Check: Allows you to see if anything is out of sync with specific attributes at the partner level and make changes if necessary.
Campaign Targeting
Targeting
Locations: Set up geo location targeting based on location or radius.
Targets (Google): Specific targeting for Google Audiences.
Applied Audiences: Link account user/audience lists to include in targeting.
Languages: Language targeting.
Network (Google & Microsoft): Network targeting.
Campaign Start/End Dates: Schedule start and end dates for when campaigns will run. You can also edit this directly in Manage.
Ad Scheduling (Google & Microsoft): The default is 24/7. Click Select Business Hours to target ads toward when the business is open.
Keyword Management (Google and Microsoft campaigns only)
Negative Keywords: Add and edit campaign-level negative keywords and view campaign-level search queries.
Blocked Keywords: Identifies keywords that conflict with negative keywords and allows you to review and remove the negative or positive keywords that are being blocked.
Keyword Recommendations: Fluency simplifies ad targeting by providing personalized keyword suggestions. Fluency analyzes each account's performance and recommends keywords that align with your preferences. Accept or reject these suggestions.
Pausing and enabling campaigns
To pause a campaign, select the yellow pause button under the Status column. Pausing a campaign will move it below all the enabled campaigns. To enable a paused campaign, select the green play button.
More about campaigns
Explore the links below for more information about configuring campaigns in Fluency: