Location targeting allows you to specify where you want ads to display so you can reach the right customers. You can also exclude specific locations, ensuring ads won't appear in those regions.
Configuring location targeting
Go to Manage (globe icon) in the left menu.
Select Accounts.
Click on an account from the list.
Go to the Campaigns tab and select a campaign.
Go to Campaign Settings near the top.
Select the target icon and Locations in the settings menu
You can set up your location targets by location or radius. Under Campaign Location Settings, select Location or Radius.
Location: In the field to the right, enter a zip code, town name, etc. Once the location pops up, select either Target or Exclude for that location. It will appear on your list of targeted locations.
Note: The name of the targeting type needs to match the format that Google uses (e.g., Burlington, Vermont should be added as "Burlington,Vermont,United States" with no spaces between the words).Radius: In the field to the right, enter the coordinates for a specific location and then the number of miles or kilometers for that radius. You can also click a location on the map to set the specific point.
(Optional) Click + Add in Bulk to add multiple zip codes or towns at once (one location per line).
Click Save.
You can also use location-targeting syntax in a data feed or in the Geo Strategy field in Blueprints to scale your geotargeting.
Location targeting shortcuts
In addition to manual adjustments, consider two more time-saving tools for location targeting:
Targeting suggestions. Get geo targeting suggestions based on your business address (though that can be edited as needed to fine-tune your targeting).
Targeting from other campaigns. Quickly duplicate and apply settings from existing campaigns. Simply click on one of the suggestions to add its locations to your list. Note: If you prefer to replicate targeting from an existing campaign, you can use the Settings Replicator.