To facilitate shopping campaigns, an account in Fluency needs to be linked to a Google Merchant Center (GMC) account that is both verified and claimed. This means:
Verify: Prove to Google that the customer is authorized by the website owner
Claim: Enable the GMC account to advertise on behalf of the website
Linking an account to GMC
If you haven't already done so, create a GMC account for each account's website. Customer or account admins can create accounts on the Google for Retail website, or Fluency's Engineering Team can set up multiple GMC accounts for a customer (check with your Advertising Engineer to arrange this).
Important note:Group GMC accounts under a multi-client MCA account for administrative convenience.
Only one active GMC account can exist per website—if one already exists, it must be used or replaced.
Grant Fluency access to your GMC account(s) by navigating to Platform Integrations to connect to the partner platform. Note: Make sure to sign in to Google as a user with admin access to the customer's GMC accounts.
Link the GMC account(s) to the appropriate Fluency account(s):
Option #1: Enable Google Merchant Center Account Auto-Linking within the integration settings (runs hourly).
Option #2: Manually link the GMC accounts within Accounts Management by hovering over the Google Merchant Center Status column, clicking the pencil Icon and clicking the link button next to the associated account. Note: The website configured in the GMC account should match the Fluency account's primary domain.
Notes:
There are four verification methods available; some may require assistance by the account admin.
If the customer is an admin of multiple account websites, Fluency may be able to integrate verification tokens into all account websites (assistance from our Engineering Team is required).
If changes are made to a GMC account, Fluency will auto-detect them each night. To force-refresh our status, click the Refresh Config Data button.