Campaign Analyzer helps identify and resolve potential issues within a campaign and its elements. Use this tool to pinpoint problems related to campaign performance, budget, geos, ad groups, creatives, and keywords. Additionally, you can take direct action on geo-targeting adjustments right from Campaign Analyzer.
How to troubleshoot using Campaign Analyzer
Go to Manage in the top menu.
Click on an account in the list.
Hover your cursor over a campaign in the campaign table, and click on the Analyze Campaign icon (pulse icon).
Click through the tabs along the top—Campaign, Budget, Geo, Ad Group, Creative, and Keyword—to review details about the campaign. Note: Results are color-coded (green for healthy, yellow for needs review, and red for alert) to signify the state of each aspect of the campaign. You may also see a robot icon on the right side of the window, indicating a Blueprint connection. Here is a quick breakdown of each key area:
Campaign tab
Performance metrics on the right
Analysis of extensions, bidding, audiences, and network configuration
Budget tab
Spend and pacing info on the right
Budget management analysis
Geo tab
Breakdown of the strategy on the right
Visual map along with each radius or zip
Edit your geo-targeting
Ad Group tab
Breakdown of ad group makeup and errors
Ad group configuration analysis
Creative tab
Breakdown of creative eligibility on the right
Eligibility and approval analysis with spend impact
Keyword tab
Breakdown of keyword value on the right
Analysis of eligibility, errors, and performance with spend impact
Make changes to the campaign based on the analysis results. Note: Some adjustments can be made directly within Campaign Analyzer—look for clickable suggestions within the analysis results.
Return to Campaign Analyzer and click Re-Analyze in the top right to confirm your adjustments and get the latest analysis results.
