Search campaigns are the foundation of many digital advertising strategies. With the help of Blueprints, you can launch thousands of customized Search campaigns in a few steps.
Step #1: Set up a Blueprint and Search campaign
Select Blueprints in the top menu.
Click + New Blueprint on the top-left.
Choose Build from Scratch or Build from Existing Sources. Note: We're covering the "Build from Scratch" option in this article.
Input key information:
Blueprint name
Vertical (Note: The vertical must match the vertical of the accounts you plan to connect to the Blueprint.)
Click Save Changes.
Click + New Campaign toward the bottom of the Blueprint.
Select Search in the dropdown as your campaign type.
Enter a name and status for the campaign.
Configure other settings:
Budget & Bidding (Required)
Geo Targeting (Required)
Targeting & Negative Keywords
Click Save Changes.
Step #2: Create an ad group and add creatives
In your Search campaign, click + New Ad Group at the bottom of the page—you may need to scroll down to see the button.
Configure your Search ad group settings:
Basic:
Name for the Ad Group (Required)
Launch Status (Required)
Extensions (Note: If you've already set up extensions at the campaign level, then skip this setting.)
Targeting & Negative Keywords: Under "Targeting," define who should see your ads and under what conditions. Negative keywords allow you to filter out unwanted clicks by preventing your ad from showing up in specific search queries.
Tracking: Set up a tracking template.
Creative(s): Advertisement assets that users encounter
Call Only Ads: Designed exclusively for mobile devices.
Responsive Search Ads: An ad format that allows advertisers to input multiple headlines and descriptions.
Keywords: Exact, phrase, and broad match keywords can be added individually or in bulk