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Reviewing a Blueprint strategy before launch
Reviewing a Blueprint strategy before launch

Blueprint Review identifies and addresses potential issues to ensure a smooth campaign launch

Updated over 5 months ago

Blueprint Review allows you to assess specific parts of your Blueprint strategy prior to launch. The surfaced alerts aren't errors and won't necessarily prevent you from successfully launching your Blueprint, but they may lead to unintended configurations and consequences if not addressed.


Navigating to Blueprint Review

  1. Go to Blueprints in the top menu.

  2. Choose a Blueprint from the list.

  3. Click the Review button, located below the metrics row.

  4. If items are available for review, click to expand open an alert to get more information. Note: If no items are available for review, then there are no potential issues with your Blueprint.

  5. To address the alert, click the link icon to "jump" to the corresponding section of the Blueprint that needs your attention.


Common alerts

Below are alerts you may encounter when using Blueprint Review:

Campaigns

  • No campaigns configured

  • No enabled campaigns

  • Bidding strategy incompatible with budget type

  • Facebook campaign goal not set

Ad groups

  • No configured ad groups

  • No enabled ad groups

  • Default bid strategy set incorrectly

  • No configured creatives

  • All creatives are of legacy formats

  • No configured KWs

  • Ad group using enhanced broad match

Creatives

  • Missing website URL

  • Missing CTA

  • Carousel containing more than max 10 cards

  • Product set missing name

  • Product set missing product catalog name

  • Creative product set filters missing data

Shared sets

  • Shared sets created but not in use

Facebook-specific

  • Missing ad delivery optimization

  • Missing conversion location

  • Missing product set name

  • Missing product catalog name or template name

  • Product set filters with missing data

  • Multi-asset creative ad set without multi-asset creative type

  • Multi-asset creative checkbox not checked

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