Takeover rules let you take over the management of existing campaigns in an account rather than creating new ones. These rules identify non-Fluency-managed campaigns, ad groups, and keywords based on specific criteria. When launching a Blueprint, Fluency overrides these elements to connect them to the Blueprint and the campaigns have their spend redirected under a newly created budget.
🛑 Caution: This is an advanced feature. Be aware that if problems arise from the takeover, reversing the changes may not be possible. Always consult with your Advertising Engineer before initiating a takeover to ensure that it's appropriate for your use case and needs.
Applying takeover rules
Go to Blueprints in the top menu.
Click on a Blueprint in the list, and then a campaign.
Open the Existing Campaigns & Takeover section.
Choose and apply takeover strategies:
Takeover Geo Strategy: When taking over campaigns, existing geo targets may be used in conjunction with, or instead of, the geo strategy defined in the launch. If there are no matches, it defaults to the Blueprint strategy.
Takeover Rule: Specify values to prompt Fluency to find non-managed campaigns matching your pattern. Upon launch, Fluency pauses enabled campaigns that match and directs their spend under the newly created budget (wildcards are supported).
Takeover Extension Strategy: Existing extensions may be used or replace the extensions defined in the launch. If there are no matches, it defaults to the Blueprint strategy (applies to callout and structured snippets currently).
Note: Google ads within the Blueprint launch as new ads alongside any existing ads in the ad groups that were taken over, while Meta ads replace existing ones at launch.
Verifying takeover rule matches before launch
Prior to launch, review the relevant Blueprint and check the "Takeover Campaigns" tab at the campaign level. It displays campaigns in the account that you have matched to based on takeover rules.
Note: Rules will match to paused or enabled campaigns.
Verifying budget after launch
After launching a Blueprint with takeover rules, go to the account(s) to verify the newly created budgets have funds properly allocated to them.