The Display network has a substantial global audience, and using Display advertisements is an effective way to significantly increase your reach. Creating a Blueprint for your Display ads simplifies the process of reaching a large audience. Here's how:
Step #1: Set up a Blueprint and Display campaign
Go to Automate (rocket icon) in the left menu.
Select Blueprint Editor.
Click + Blueprint on the top-left. Choose Build from Scratch. Enter a name for the Blueprint and choose a vertical. Alternatively, select an existing Blueprint from the list.
Toward the bottom of the Blueprint, click + New Campaign and select Display (GDN).
Enter a name for the campaign.
Under Goal, pick an ad objective (Sales, Leads, Website Traffic).
Continue filling out the settings. The following fields are required:
Budget & Bidding: Budget
Geo Targeting: Default Geo Strategy
Fill in additional campaign settings, as needed.
Click Save Changes.
Step #2: Create an ad group and add creatives
In your Blueprint Display campaign, click + New Ad Group at the bottom of the page—you may need to scroll down.
Configure your Display ad group settings.