Budget pacing involves spreading out a budget over a set period, typically a month. The goal is to control the pace of your daily spend, ensuring that your budget reaches your monthly spend goals.
Need a refresher on budgets and pacing strategies? Check out this step-by-step overview from Fluency.
How to set budget pacing
Go to Manage (globe icon) in the left menu.
Select Accounts.
Click on an account in the list.
In the Budgets tab, click on a budget from the budgets associated with the account.
Go to Settings & Tools under Budget Actions near the top.
Scroll to the Pacing section, and adjust your preferences.
Select Save.
To close the budget settings drawer, click the X icon in the top-right corner.
Pacing strategies
Fluency offers multiple options to achieve your ideal budget pacing:
Note: Most budgets use an "Even" pacing strategy, spending about the same amount every day of the month. If you have different needs, discuss with your Advertising Engineer which is the right pacing strategy.
Budget pacing automation settings
Target Full Spend. Select a time in the month (represented as a percentage) to spend the full budget. This helps speed up spending or mitigate underspending. For example, targeting full spend at 75% will adjust pacing accordingly to spend the full budget by around the 23rd of the month.
Pause Campaigns When Exhausted. Automatically pause campaigns once the budget is spent.
Allow Reallocation. Receive notifications to approve or reject budget reallocation recommendations, allowing you to move spend to higher performing campaigns.
Prorate Budget Amount. With this option enabled, the total budget is divided evenly for the remaining days of the month. For instance, a $100 budget starting on the 15th will be prorated to $50 by the end of the month.
Temporary Budget Adjustment. Make specific budget changes until the end of the month without affecting pacing. The budget will revert back to the original budget at the beginning of the next month.
Partner Allocations. Allocate a percentage or fixed amount to distribute between channels. Note: Setting an amount greater than 0% will trigger the automatic creation of a new campaign with that partner.
Tracking budget pacing
Go to Manage (globe icon) in the left menu.
Select Accounts.
Click on an account from the list.
Click the Budgets tab, and find the Pacing column in the budget table.
(Optional) To identify budgets that aren't performing as well, click filter icon to the right of the Pacing column header to sort your budgets by ascending.
Note: The Adj. Pacing column shows a percentage relative to a selected pacing strategy. For example, if you have "Strong Start" selected as a pacing strategy, the adjusted pacing could be 100% at the beginning of the month, but more than 100% in the pacing column.
