Keywords are essential for optimizing ad campaigns, as they determine when and where your ads appear to online users. You have full control over keywords, allowing you to add, remove, pause, and enable them within your Blueprints, accounts, campaigns, and ad groups. You can:
Modify keywords in bulk across multiple accounts—such as replacing text, adjusting bids, and changing match types.
Use Keyword Recommendations for optimizing keyword performance
Use keyword notifications for valuable suggestions.
Adding keywords to a Blueprint
To add keywords to one or more accounts linked to a Blueprint:
Hover over Automate (rocket icon) in the left menu, and select Blueprint Editor.
Click on a Blueprint in the list—then a Search campaign and an ad group.
Open the Keywords section.
Click + Keyword and enter the keyword phrase. You can use account tags such as [account.name][account.city].
(Optional) Add an override bid.
Select the match types you want for the keyword (B for Broad, P for Phrase, E for Exact).
To remove a keyword, click the trashcan icon.
Click Save Changes.
Note: For adding multiple keywords at once to a Blueprint, use Bulk Edit. You can paste a block of text and specify the match type using a prefix (e.g., B for Broad, BP for Broad and Phrase, etc.).
Example:
B [inventory.Year]
BP [bicycles]
Adding a negative keyword list to an account
Hover over Manage (globe icon) in the left menu, and select Accounts.
Hover over an account in the list and click the Account Targeting icon.
Select Negative Keyword Lists in the settings menu.
Select + Add Keyword Set (under the list of keyword sets).
Enter or paste keywords one per line in the input field.
Use the arrows to the right to specify the keyword match type (e.g., Broad, Phrase, Exact).
(Optional) To see AI-generated keyword recommendations, click Bulk Edit and then Generate Keyword Recommendations (Muse AI: Keywords).
Click Save.
Adding a keyword set to an ad group
Hover over Manage (globe icon) in the left menu, and select Accounts.
Click on an account in the list.
Go to the Ad Groups tab, and then select an ad group from the list.
Go to the Keywords tab.
Click the + icon.
Enter or paste keywords one per line in the input field.
Use the arrows to the right to specify the keyword match type (e.g., Broad, Phrase, Exact).
(Optional) Click Generate Keyword Recommendations (Muse AI: Keywords) to see AI-generated keyword recommendations.
Click Save.
Additional ways to manage keywords
Hover over Manage (globe icon) in the left menu, and select Accounts.
Click on an account in the list.
Go to the Keywords tab.
Follow the instructions to enable, pause, or remove keywords:
Enabling and pausing keywords
Update one or more keywords' status:
Individual keyword: Under the Status column for a keyword, click the play icon to enable the keyword or the pause icon to pause the keyword.
Multiple keywords: Check the boxes next to the keywords you want to change, and click Status in the blue bulk edit menu, and then Enable or Pause.
Removing keywords
Check the boxes next to the keyword(s) you want to remove.
Click Status in the blue bulk edit menu and select Remove.