Keywords are essential for optimizing ad campaigns, as they determine when and where your ads appear to online users. In Fluency, you have full control over keywords, allowing you to add, remove, pause, and enable them within your Blueprints, accounts, campaigns, and ad groups. To make this process more efficient, we offer two power tools: Bulk Modify for making changes to keywords across multiple accounts—such as replacing text, adjusting bids, and changing match types—and Keyword Recommendations for optimizing keyword performance. Additionally, you can keep an eye on keywords notifications for valuable suggestions.
Adding keywords to a Blueprint
To add keywords to one or more accounts linked to a Blueprint:
Go to Blueprints in the top menu.
Click on a Blueprint in the list—then a Search campaign and an ad group.
Open the Keywords section.
Click + Keyword and enter the keyword phrase. You can use account tags such as [account.name][account.city].
(Optional) Add an override bid.
Select the match types you want for the keyword (B for Broad, P for Phrase, E for Exact).
To remove a keyword, click the trashcan icon.
Click Save Changes.
Note: For adding multiple keywords at once to a Blueprint, use Bulk Edit. You can paste a block of text and specify the match type using a prefix (e.g., B for Broad, BP for Broad and Phrase, etc.).
Example:
B [inventory.Year]
BP [bicycles]
Adding a keyword set to an account
Go to Manage in the top menu.
Click on an account in the list.
Click Account Settings.
Go to the Keyword Sets tab.
Select + Add Keyword Set (under the list of keyword sets).
Enter or paste keywords one per line in the input field.
Use the arrows to the right to specify the keyword match type (e.g., Broad, Phrase, Exact).
(Optional) To see AI-generated keyword recommendations, click Bulk Edit and then Generate Keyword Recommendations (Muse AI: Keywords).
Click Save.
Adding a keyword set to an ad group
Go to Manage in the top menu.
Click on an account in the list.
Go to the Ad Groups tab, and then select an ad group from the list.
Go to the Keywords tab.
Click the + icon on the right.
Enter or paste keywords one per line in the input field.
Use the arrows to the right to specify the keyword match type (e.g., Broad, Phrase, Exact).
(Optional) Click Generate Keyword Recommendations (Muse AI: Keywords) to see AI-generated keyword recommendations.
Click Save.
Additional ways to manage keywords
Go to Manage in the top menu.
Click on an account in the list.
Go to the Keywords tab.
Follow the instructions to enable, pause, or remove keywords:
Enabling and pausing keywords
Update one or more keywords' status:
Individual keyword: Under the Status column for a keyword, click the green play icon to enable the keyword or the yellow pause icon to pause the keyword.
Multiple keywords: Check the boxes next to the keywords you want to change, and click Status in the blue bulk edit menu, and then Enable or Pause.
Removing keywords
Check the boxes next to the keyword(s) you want to remove.
Click Status in the blue bulk edit menu and select Remove.
