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Creating a campaign in Manage

Manually create campaigns in Manage, including configuring ad groups, keywords, and creatives.

Campaigns are ideally created through Blueprints, but there are instances when you may want to manually create them at the account level.

When creating a new campaign:

  1. Always create and manage campaigns within Fluency.

  2. To prevent merged object errors, review existing campaigns names and ensure they are unique.

Note: Campaign names are not case sensitive. For example, "Brand_Search" and "brand_search" are considered identical and could cause a merge error.

Creating a new campaign

Step #1: Create a new campaign

  1. Hover over Manage (globe icon) in the left menu, and select Accounts.

  2. Click on an account, and select the Campaigns tab.

  3. Click the + in the top-right.

Step #2: Configure the campaign's settings

  1. Choose the advertising channel.

  2. Configure your Basic Settings under Campaign Details. Required fields are marked with an asterisk.

    • Campaign Name (required)

    • Read Only

    • Configure your Budget Settings.

    • Click Bidding in the left menu to select a bid strategy.

  3. Select Targeting (target icon) and click Locations in the settings menu.

    • Location Settings (required): Specify locations to include or exclude in your geo targeting.
      ​

  4. Configure your desired settings. Note: The available settings depend on your chosen advertising channel. If you want to configure a campaign for a different channel, click the X in the top-right to start over.

  5. Click Save and Create Ad Group.

Note: The Dynamic Search toggle is located in this step for creating Dynamic Search Ad campaigns. This applies to Search campaigns only.

Step #3: Create ad groups

  1. Required fields are marked with an asterisk. If you want a different bid type that's not listed, go back to campaign settings to adjust your goal.

  2. Click Save and Create Ad.

Step #4: Create an ad

  1. Choose a Creative Type from the dropdown.

  2. Configure your Creative. Required fields are marked with an asterisk.

  3. Click Save and Create Keyword.

Note: If you activated the Dynamic Search toggle in step #2 for a Search campaign, you can create a Dynamic Search Ad (DSA).

Step #5: Create keywords

Note: This step is for configuring Search campaigns only. Continue to step #6 if configuring a different campaign type.

  1. Input keywords for the new ad group. Use the correct match type syntax (e.g., Broad) for various match types and bid inclusions.

  2. (Optional) Select Generate Keyword Recommendations to have Muse suggest keywords based on performance.

  3. Click Save and Continue.

Step #6: Add extensions (optional)

Note: This step is for configuring Search campaigns only. Continue to the next step if configuring a campaign for a different advertising channel.

  1. Add an ad extension:

    • Sitelink Extensions: Links to specific pages on your site (2-4 recommended).

    • Structured Snippet Extensions: Highlights business aspects based on category type (at least one with a minimum of three values recommended).

    • Callout Extensions: Highlights business features (at least four recommended).

    • Call Extensions: Includes your business phone number.

    • Price Extensions: Showcases prices for specific products or services.

    • Image Extensions: Adds images to Search ads.

  2. Scroll to the bottom and click + Create Another Extension to add additional ad extensions.

  3. Click Save and Continue.

Need to finish later? Click Save anytime; you can pick up right where you left off.

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