Campaigns are ideally generated through Blueprints, but there are instances when manual creation at the account level is necessary. To create a campaign, follow these steps:

Create a new campaign
Configure the campaign's settings
Create ad groups
Add keywords (Search campaigns only)
Add extensions (Search campaigns only)
Build creatives

Step #1: Create a new campaign

Go to Manage (globe icon) in the left menu, and select Accounts.
Click on an account, and select the Campaigns tab.
Click the + in the top-right.

Step #2: Configure the campaign's settings

Choose an advertising channel (e.g., Search, YouTube, etc.).
Click to open each section and configure your campaign. Required fields are marked with an asterisk.
- Basic Settings: Enter your campaign's basic details. Keep in mind that future bid strategies will be recommended based on your selected goal.
- Budget Settings: Create a new budget or select an existing shared budget. Set relevant budget settings.
- Location Settings: Specify locations to include or exclude in your geo targeting or click on the map to create a defined radius.
- Start and End Dates: Choose a start and end date for the campaign.
- Bidding: Choose a bid strategy.
- Audiences: Select an existing audience, if configured.
  
  Note: The available settings depend on your chosen advertising channel. If you want to configure a campaign for a different channel, click the X in the top-right to start over.
Click Save and Continue.

Note: The Dynamic Search toggle is located in this step for creating Dynamic Search Ad campaigns. This applies to Search campaigns only.

Step #3: Create ad groups

Click to open each section and input your preferences:
- Ad Group Settings: If you want a different bid type that's not listed, go back to campaign settings to adjust your goal.
  
  Note: The available settings depend on your chosen advertising channel. If you want to configure an ad group for a campaign in a different channel, click the X in the top-right to start over.
Click Save and Continue.

Step #4: Add keywords

Note: This step is for configuring Search campaigns only. Continue to step #6 if configuring a campaign for a different advertising channel.

Input keywords for the new ad group. To set specific match types, refer to the correct match type syntax for various keyword match types and bid inclusions (as shown in the screenshot).
Click Save and Continue.

Step #5: Add extensions

Note: This step is for configuring Search campaigns only. Continue to the next step if configuring a campaign for a different advertising channel.

(Optional) Add an ad extension:
- Sitelink Extensions: Links to specific pages on your site (2-4 recommended).
- Structured Snippet Extensions: Highlights business aspects based on category type (at least one with a minimum of three values recommended).
- Callout Extensions: Highlights business features (at least four recommended).
- Call Extensions: Includes your business phone number.
- Price Extensions: Showcases prices for specific products or services.
- Image Extensions: Adds images to Search ads.
(Optional) Click + Create Another Extension to add additional ad extensions.
Click Save and Continue.

Step #6: Build creatives

Finally, build creatives for your new ad group.

Choose a Creative Type from the dropdown and enter the necessary information. Note: If you need a different ad type, select the + Create Another Ad in the bottom-right or the trash can icon.
Click Save and Exit.

Note: If you activated the Dynamic Search toggle in step #2 for a Search campaign, you can create a Dynamic Search Ad (DSA).