Fluency's strength lies in seamlessly integrating accounts and Blueprints to streamline digital advertising campaigns. By understanding how these two elements work together, users can unlock the full potential of Fluency, ensuring both detailed management and efficient scalability in their advertising efforts.
What are accounts?
Definition: An account in Fluency is a specific advertising account, representing a distinct client or campaign. It's where you handle individual campaign settings, budgets, and track their performance.
Purpose: The primary role of an account is to organize and manage your advertising campaigns. It helps in keeping strategies, budgets, and performance analysis separate for each client or campaign goal.
Key features:
Individualized settings: Every account can have unique targeting, bidding, and budget strategies.
Performance monitoring: Allows for tracking and analyzing each campaign’s results.
Budget allocation: Lets you control and adjust the budget for each campaign or client separately.
What are Blueprints?
Definition: A Blueprint in Fluency is a detailed plan or design for advertising strategies. They provide clear and precise guides for the scaling of advertising plans with the goal of achieving a desired marketing objective. Think of it as a template—a standard model for setting up and managing similar advertising campaigns.
Purpose: Blueprints make it easier to start and manage campaigns, especially when you're dealing with multiple accounts that need similar campaign setups. They bring uniformity and speed to campaign management.
Key features:
Ready-to-use templates: Quickly start campaigns across different accounts using pre-set templates.
Uniform campaigns: Helps in maintaining consistency across different campaigns.
Bulk management: Change or update many campaigns at once through a single Blueprint.
Comparing accounts and Blueprints
Functionality: An account is where you handle the specifics of each advertising effort, while a Blueprint is your go-to template for creating those efforts.
Use cases: An account is best for detailed management of a single campaign or client. A Blueprint is ideal for applying a successful campaign format across multiple accounts or for setting up new campaigns quickly.
Bulk changes: Each account may need its own set of optimizations, but Blueprints enable broad changes across several campaigns, enhancing efficiency.
✨ The combination of accounts and Blueprints is what makes Fluency a powerful tool for digital advertising. While accounts provide detailed control over individual campaigns, Blueprints offer a swift and standardized way to replicate successful strategies. Understanding how these two elements work together equips users to navigate Fluency effectively, leading to more precise and efficient advertising campaigns.