Fluency's strength lies in seamlessly integrating accounts and Blueprints to streamline digital advertising campaigns. By understanding how these two elements work together, users can unlock the full potential of Fluency, ensuring both detailed management and efficient scalability in their advertising efforts.
Note: Blueprints are available only in the Ultimate plan. Talk to your Advertising Engineer for more information.
What are accounts?
Definition: A specific advertising account, containing campaigns, budgets, keywords, etc., unique to the account.
Purpose: Organize and manage your advertising operations.
Key features:
Individualized settings: Every account can have unique targeting, bidding, and budget strategies.
Performance monitoring: Allows for tracking and analyzing each campaign’s results.
Budget management: Lets you control and adjust the budget for each assigned campaign.
What are Blueprints?
Definition: Dynamic frameworks that use data integration to automate the execution and management of custom advertising. Unlike static campaign templates, Blueprints seamlessly integrate your data, assets, and strategic requirements. This allows you to modify and generate hundreds or even thousands of unique accounts or campaigns, all tailored to your specific needs.
Purpose: Blueprints make it easy to launch and manage campaigns, especially when you're dealing with multiple accounts that need similar campaign setups. They bring uniformity and speed to campaign management.
Key features:
Ready-to-use templates: Quickly launch campaigns across different accounts using pre-designed frameworks.
Unique campaigns: Helps launch numerous campaigns with unique and tailored ads.
Bulk management: Change or update many campaigns at once through a single Blueprint.
Comparing accounts and Blueprints
Functionality: An account is where you handle the specifics for specific budgets, campaigns, etc., while a Blueprint is your go-to framework for managing and launching campaigns at scale.
Use cases: An account is best for detailed management of specific budgets and campaigns. A Blueprint is ideal for applying a successful campaign format across multiple accounts or for launching new campaigns quickly.
Bulk changes: Each account may need its own set of optimizations, but Blueprints enable broad changes across several campaigns, enhancing efficiency.
✨ The combination of accounts and Blueprints is what makes Fluency a powerful tool for digital advertising.