Fluency offers multiple options for allocating budget resources. One option is a shared budget, where multiple campaigns share the same spend amount for a month. Let's look at how to link campaigns to shared budgets.
How to assign campaigns to budgets
You can assign campaigns to budgets through the campaign table or within the campaign settings. There's no advantage of following one approach over the other—just different ways to achieve the same goal.
Assigning in the campaign table
Go to Manage in the top menu.
Click on an account in the list.
In the Campaign tab, check the boxes next to the campaigns you want to assign.
Click Assign Budget in the blue bulk edit menu.
Click Assign Budget.
Select the budget you want to associate with your campaigns from the dropdown. Note: If you don't see a budget to assign, first add a budget, and then return to these instructions.
Assigning in campaign settings
Go to Manage in the top menu.
Click on an account from the list.
Select the Campaign tab.
Click on a campaign from the list.
On the top-right, select Campaign Settings.
In the Basic section, make sure the Campaign Status is set to Enabled.
From the Sharing Status dropdown, select Shared. Note: A single shared status creates an explicit budget specifically for that campaign.
From the Shared Budget dropdown, choose a budget to assign. If you don't see a budget to assign, first add a budget, and then continue with these instructions. Note: Remember that all campaigns linked to a shared budget must have the same portfolio-level bidding strategy.
Once finished, click Save in the top-right and close the drawer by clicking the X.
