Fluency

Maximize budget spend with expert tips and strategies.

Budgets

Manage campaign budgets effectively by understanding budget definitions and where to update budget settings.

Budgeting overview and definitions

The basics

Create budgets by channel with flexible pacing.

Creating a campaign budget

Customize Facebook budgets options, including shared or single, monthly vs. flighted, ad set limits, and budget weights.

Configuring Meta (Facebook) budgets

Assign multiple campaigns to a shared budget for resource allocation.

Assigning campaigns to budgets

Set default budget settings for a customer portfolio.

Configuring default budget settings for all accounts

Streamline budget management across multiple accounts with the Bulk Budget Worksheet feature.

Editing budget settings in bulk

Streamline budget management across campaigns with Blueprint-level configurations.

Setting up budgets in Blueprints

Allocate budgets using Budget & Bidding campaign settings in Blueprints.

Setting up budgets specific to a campaign

Use a flighted budget to set spend across months with specific dates.

Creating a flighted (lifetime) budget

Setting up budgets

Update account budgets effortlessly with customizable settings and protection options.

Overview of managing an account's budget settings

Learn about budget pacing strategies and how to distribute spend over a specific period.

Introduction to budget pacing

Set an automated spending plan to reach your budget goals with pacing strategies.

Choosing a budget pacing strategy

Segmented budget pacing divides monthly budgets into defined data ranges (segments) for flighted budget management.

Using the segmented budget pacing strategy

Organize budgets within budget groups for clearer tracking and management.

Organizing budgets using budget groups

Learn how budget reallocation alerts work and how to enable them.

Setting up budget reallocation notifications and automation

Increase or decrease a specific budget during the month.

Making temporary budget adjustments

Efficiently manage budgets by carrying forward unspent funds or adjusting allocations as needed.

Manual budget rollovers and adjustments across accounts

Activate underspend mitigation to enable Fluency to automatically make up the discrepancy in underspending budgets.

Underspend mitigation: Setting up auto-correction for underspending budgets

Managing and monitoring budget spend

Platform Status

Blog

Case Studies

Industry Resources

Video Library

Find answers and get help from Intercom Support and Community Experts

This site employs cookies and other technologies that we and our third party vendors use to monitor and record personal information about you and your interactions with the site (including content viewed, cursor movements, screen recordings, and chat contents) for the purposes described in our Cookie Policy. By continuing to visit our site, you agree to our {websiteTermsLink}, {privacyPolicyLink} and {cookiePolicyLink}.

This site uses cookies and similar technologies ("cookies") as strictly necessary for site operation. We and our partners also would like to set additional cookies to enable site performance analytics, functionality, advertising and social media features. See our {cookiePolicyLink} for details. You can change your cookie preferences in our Cookie Settings.

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See our {cookiePolicyLink} for more details.

Advertising cookies are set by our advertising partners to collect information about your use of the site, our communications, and other online services over time and with different browsers and devices. They use this information to show you ads online that they think will interest you and measure the ads' performance. Social media cookies are set by social media platforms to enable you to share content on those platforms, and are capable of tracking information about your activity across other online services for use as described in their privacy policies.

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

These cookies are necessary for the website to function and cannot be switched off in our systems.

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

You have the right to opt out of the sale of your personal information. See our {cookiePolicyLink} for more details about how we use your data.

Your Privacy Choices

We use cookies to enhance your experience. You can customize your cookie preferences below. See our {cookiePolicyLink} for more details.

Cookie Settings

Link, Press control-option-right-arrow to exit

Empty Help Center

Uh oh. That page doesn’t exist.

Disappointed

Neutral

Smiley

Thinking...

Searching through sources...

Analyzing...

Tickets submitted through the messenger or by a support agent in your conversation will appear here.

No tickets created by you

Try using different keywords or checking for typos.

No tickets found

Title

Track the progress of all tickets related to your company.

Tickets portal.

{assigneeName} needs more information from you

Tickets

No access to tickets portal

English

url(https://downloads.intercomcdn.com/i/o/570372/1ff8b76587bdefa6f3fe517b/2e164b0bb55738936ba4c6ed896bc3bb.jpeg)