Fluency

Maximize budget spend with expert tips and strategies.

Budgets

Manage campaign budgets effectively by understanding budget definitions and where to update budget settings.

Budgeting overview and definitions

The basics

Create an account budget for one or more campaigns.

Creating a budget

Customize Facebook budgets options, including shared or single, monthly vs. flighted, ad set limits, and budget weights.

Configuring Meta (Facebook) budgets

Assign multiple campaigns to a shared budget for resource allocation.

Assigning campaigns to budgets

Set default budget settings for a customer portfolio.

Configuring default budget settings for all accounts

Streamline budget management across multiple accounts with the Bulk Budget Worksheet feature.

Editing budget settings in bulk

Streamline budget management across campaigns with Blueprint-level configurations.

Setting up budgets in Blueprints

Allocate budgets using Budget & Bidding campaign settings in Blueprints.

Setting up budgets specific to a campaign

Setting up budgets

Update account budgets effortlessly with customizable settings and protection options.

Overview of managing an account's budget settings

Learn about budget pacing strategies and how to distribute spend over a specific period.

Introduction to budget pacing

Set an automated spending plan to reach your budget goals with pacing strategies.

Choosing a budget pacing strategy

Segmented budget pacing divides monthly budgets into scheduled segments for flighted budget management.

Using the segmented budget pacing strategy

Organize budgets within budget groups for clearer tracking and management.

Organizing budgets using budget groups

Learn how budget reallocation alerts work and how to enable them.

Setting up budget reallocation notifications and automation

Increase or decrease a specific budget during the month.

Making temporary budget adjustments

Efficiently manage budgets by carrying forward unspent funds or adjusting allocations as needed.

Manual budget rollovers and adjustments across accounts

Activate underspend mitigation to enable Fluency to automatically make up the discrepancy in underspending budgets.

Underspend mitigation: Setting up auto-correction for underspending budgets

Managing and monitoring budget spend

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