Temporary budget adjustments provide a flexible solution for adapting advertising spend to changing campaign needs throughout the month.
Configuring temporary budget adjustments
Follow along with the video or use the instructions below.
Go to Manage (globe icon) in the left menu.
Select Accounts.
Select the Budget tab.
Click on a budget from the list of budgets associated with the account.
Go to Settings & Tools under Budget Actions near the top.
Scroll to find the Pacing section.
In the Temporary Budget Adjustment Amount field, enter a positive (e.g., 500) or negative (e.g., -500) amount. Note: The budget increases or decreases by this amount until the end of the month.
Click Save to save the budget's updated settings.
Viewing applied temporary budget adjustments
You can view temporary budget adjustments in several places in Manage:
Accounts table
Specific account's metrics row
Specific account's settings drawer
Specific account's budget table
1. Accounts table
Go to Manage (globe icon) in the left menu, and select Accounts. In the accounts table, you may need to scroll right to find the This Mo. Budget and Applied Budget columns. You can find the budget adjustment underneath the original budget. Note that this amount is not included in the Total row at the bottom of the account table—it’s included under the Applied Budget column.
2. Specific account's metrics row
Go to Manage (globe icon) in the left menu, and select Accounts. Select an account. View the metrics row located at the top of the campaign list. Temporary budget adjustments are included in the Total Applied Budget value in the metrics row.
3. Specific account's settings drawer
Go to Manage > Accounts > Select an account > Settings & Tools > Budget Settings.
When you add temporary budget adjustments, the total adjustment will appear in an Adjustment field in the settings.
Temporary budget adjustments aren't included or shown in applied budgets.
4. Specific account's budget table
Go to Manage > Accounts > Select an account > Budgets tab.
A "+" or "-" symbol under the value in the Budget column indicates a positive or negative temporary budget adjustment.
The total for the budget at the bottom includes the positive or negative temporary adjustment.
Note: The total of paused campaigns with spend may appear in front of the Total Applied Budget value. This is not to be confused with any temporary budget adjustment values displayed.
Don't see the budget columns? Click the three dots icon on the top-right of the budget table and select Edit Columns. You can check the box next to Budgeting in the dropdown to show budget related columns.