Set up budgets specific to a campaign in the Budget & Bidding section of the Blueprint campaign settings. Use these settings to divide the budget among different campaigns during launch.
Budget & Bidding fields in Blueprint campaign settings
Budget: The value entered here is a proportion of the total launch budget.
Examples:
If you are launching two campaigns and you want them to have an equal amount of budget applied to both, enter 1 in this field for both campaigns. If you want one campaign to have 25% of the budget and 75% for the other, enter 1 for one blueprint campaign and 3 for the other.
If you have 3 campaigns, entering 1 in this field for all the campaigns will split the budget equally (~33%).
Exact Budget Amount: Toggle on if you want to set the campaign monthly budget to an exact dollar amount in the Budget field during launch.
Bid Strategy: To learn more about bidding strategies, check out the Budget Optimization course in Fluency Academy. Note: Fluency Foundations is a prerequisite to access the course.
Bidding Strategy Goal Type
Linked Budget
Budget Frequency (Facebook)
Target CPA (Google)
Portfolio Bidding Strategy (Google)
Note: Available Budget & Bidding settings vary depending on the campaign type.