Campaigns are ideally created through Blueprints, but there are instances when you may want to manually create them at the account level.
When creating a new campaign:
Always create and manage campaigns within Fluency.
To prevent merged object errors, review existing campaigns names and ensure they are unique.
Note: Campaign names are not case sensitive. For example, "Brand_Search" and "brand_search" are considered identical and could cause a merge error.
Creating a new campaign
Step #1: Create a new campaign
Hover over Manage (globe icon) in the left menu, and select Accounts.
Click on an account, and select the Campaigns tab.
Click the + in the top-right.
Step #2: Configure the campaign's settings
Choose an advertising channel (e.g., Search, YouTube, etc.).
Click to open each section and configure your campaign. Required fields are marked with an asterisk.
Basic Settings: Enter your campaign's basic details. Note: Future bid strategies will be recommended based on your selected goal.
Budget Settings: Create a new budget or select an existing budget. Set relevant budget settings.
Location Settings: Specify locations to include or exclude in your geo targeting or click on the map to create a defined radius.
Start and End Dates: Choose a start and end date for the campaign.
Bidding: Choose a bid strategy.
Audiences: Select an existing audience, if configured.
Note: The available settings depend on your chosen advertising channel. If you want to configure a campaign for a different channel, click the X in the top-right to start over.
Click Save and Continue.
Note: The Dynamic Search toggle is located in this step for creating Dynamic Search Ad campaigns. This applies to Search campaigns only.
Step #3: Create ad groups
Configure your campaign. Required fields are marked with an asterisk. If you want a different bid type that's not listed, go back to campaign settings to adjust your goal.
Basic Settings
Bidding Settings
Misc Settings (Ad Rotation)
Click Save and Continue.
Step #4: Add keywords
Note: This step is for configuring Search campaigns only. Continue to step #6 if configuring a different campaign type.
Input keywords for the new ad group. Use the correct match type syntax (e.g., Broad) for various match types and bid inclusions.
(Optional) Select Generate Keyword Recommendations to have Muse suggest keywords based on performance.
Click Save and Continue.
Step #5: Add extensions (optional)
Note: This step is for configuring Search campaigns only. Continue to the next step if configuring a campaign for a different advertising channel.
Add an ad extension:
Sitelink Extensions: Links to specific pages on your site (2-4 recommended).
Structured Snippet Extensions: Highlights business aspects based on category type (at least one with a minimum of three values recommended).
Callout Extensions: Highlights business features (at least four recommended).
Call Extensions: Includes your business phone number.
Price Extensions: Showcases prices for specific products or services.
Image Extensions: Adds images to Search ads.
Scroll to the bottom and click + Create Another Extension to add additional ad extensions.
Click Save and Continue.
Step #6: Build creatives
Finally, build creatives for your new ad group.
Choose a Creative Type from the dropdown and enter the necessary information. Note: If you need a different ad type, select the + Create Another Ad in the bottom-right.
Click Save and Exit.
Note: If you activated the Dynamic Search toggle in step #2 for a Search campaign, you can create a Dynamic Search Ad (DSA).
Need to finish later? Click Save and Exit anytime; you can pick up right where you left off.