When you create a Search budget or campaign, Fluency defaults to Google as the advertising channel. To launch Microsoft-only campaigns or to control how the budget is split between Google and Microsoft, use Partner Allocations within budget settings.
In Blueprints
Hover over Automate (rocket icon) in the left menu, and select Blueprint Editor.
Open the Blueprint that will have the Microsoft campaigns.
Navigate to the Settings and Configuration in the middle pane.
Scroll right and find Budget Config.
At the bottom, select + Add a Budget Configuration.
Select Search, enter a Budget name, and click +.
Find Partner Allocations and change Google Ads to 0 and Microsoft Ads to 100.
Click Save.
In Manage
Create a Search budget.
Go to the new budget’s settings. Under Temporary Budget Adjustment, find Partner Allocations.
Change Google Ads to 0 and Microsoft Ads to 100.
Click Save.
Creating a Search budget will automatically create a new Microsoft campaign. Click the Campaigns tab to see the new campaign.
Note: Use caution when editing partner allocations on shared budgets. Changing allocations can trigger campaign creation on both partners, even if only one partner is intended.