Create DSP video campaigns via Blueprints or manually in Manage. Ideally, campaigns are generated through Blueprints and then adjusted manually in an account's settings post-launch.
💡 Did you know? Connected TV (CTV) is a powerful channel to maximize the impact of DSP video ads. To learn more, check out our blog post on leveraging CTV.
Creating a DSP video campaign
Via a Blueprint
Go to Blueprints in the top menu.
Select a Blueprint.
Click + New Campaign toward the bottom of the Blueprint.
Select DSP Video in the dropdown as your campaign type.
Configure the campaign:
Enter a Name, and make any additional desired selections under the Basic dropdown: traffic type, page position, device types, viewability, and playback settings. Note: Video configuration settings can also be found in Manage under Campaign Settings > Video Config.
Enter details in the Scheduling, Budget & Bidding, and Geo Targeting dropdowns.
Open the Targeting dropdown to add audience and conversion tags.
Note: When you create audiences either as a global target set or as a DSP custom audience, they will generate account tags to apply in the Targeting dropdown. In the tags pane on the right, you can expand open an account tag, copy the ID, and paste it into the relevant targeting field.
Similar to the global target set and DSP custom audience tags, you can copy a DSP Conversion Action tag's ID and paste it into the appropriate tag field.
Complete both the Conversion and View Thru Configurations with the desired settings and DSP Conversion Action tags.
In the Domain Lists dropdown, once you've created a global data source for either positive (allow) or negative (block) domains, then copy and paste it into the relevant field. Note: Domain lists can also be found in Manage > Select an account > Settings > Blueprints > Domain List.
Tip: Wildcards can be used in the domain list fields.
Click Save Changes.
Select + New Ad Group at the bottom of the settings for the DSP video campaign that you just created.
Expand the Creatives dropdown, and click + New Creative and then Video Ad.
Give the video a Name, set its Status, and enter the necessarily URLs.
Set a Data Filter and Valid When, if needed.
Click Save Changes.
Manually in Manage
Go to Manage in the top menu.
Click on an account.
Select the Campaign tab, and then click the + button on the right to create a new campaign.
Select DSP Video.
Configure the campaign.
Complete the required campaign settings:
Under Basic Settings, enter a Campaign Name.
Under Location Settings, set at least one geo target.
Configure additional campaign settings:
Under Basic Settings, enter a Traffic Type, Page Position, and Device Type.
Input details in the Budget Settings, Location Settings, Start and End Dates, Bidding, and Conversion Settings dropdowns.
Under Audiences, link an audience by clicking Link Audiences, check the box(es) next to the desired audience(s), and then click Link in the blue bulk edit menu.
Click Save and Continue in the top-right.
Configure the ad group.
Complete the required ad group settings:
Under Ad Group Settings, enter an Ad Group Name.
Configure additional ad group settings:
Basic Settings
URL Settings
Misc Settings
Location Targeting
Click Save and Continue in the top-right.
Configure the creative.
Select Video Ad from the Creative Type dropdown.
Add an Ad Name and configure the Video URL and Destination URL.
Click Save and Exit.
(Optional) Add domains to block or allow by going to Manage > Select an account > Settings > Blueprints > Domain Lists. From there, enter the necessary information and provide the URL to the domain list.
Configure additional video settings using the instructions below.
Configuring video settings
To adjust a DSP video campaign's settings post-launch via a Blueprint or manually after creating a campaign in Manage:
Go to Manage in the top menu.
Click on an account and then a DSP video campaign.
Select Settings at the top.
Go to the Video Config tab.
Adjust the settings as desired.
Click Save.
