Boosted—or promoted—posts allow you to use ad spend to promote your business or page to a larger audience. In Fluency, Facebook page posts are automatically pulled in every day starting at 7 a.m.
You can boost Facebook posts:
Boosting posts in Manage
There are two ways to boost posts inside the Manage tab: through bulk editing organic page posts, or by creating a specific boosted post ad.
Note: A Facebook page must be linked to the account in order to to promote a post. Facebook page post data is automatically configured for every account that has a linked Facebook page ID. Facebook page IDs can be linked from a field in an account ingestion sheet or from the Partner section in account settings.
Bulk-boosting posts
Hover over Manage (globe icon) in the left menu, and select Accounts.
Hover over an account name, and select the target icon.
Select Facebook Page Posts. Note: The account must have a Facebook page ID connected to it for this tab to show up.
Check the box next to the post(s) you'd like to promote from the account's organic Facebook posts.
Choose Boost Posts in the blue bulk edit menu.
Select which Campaign and Ad Set to promote it under.
(Optional) Select a Call to Action and Website URL.
Click Boost Posts when finished.
Creating boosted posts
Hover over Manage (globe icon) in the left menu, and select Accounts.
Click on an account in the list.
Click into a Facebook campaign, an ad group, and then an ad.
Click the + icon in the upper-right to create a new ad.
Select Boosted Post in the Creative Type dropdown menu.
Select the post(s) to promote, and click OK.
(Optional) Select an Ad Name, Call to Action, Website URL, and/or URL Parameters.
At the bottom, next to Post, select +. Select the posts you want to boost, and click OK.
Click Save when finished.
Boosting posts via a Blueprint
Hover over Automate (rocket icon) in the left menu, and select Blueprint Editor.
Select an existing Blueprint or create a new one.
Select an existing Facebook campaign and ad set or create new ones.
Open the Creatives dropdown.
Click + New Creative (you may need to scroll down to see it) and select Boosted Post.
Give the creative a name.
In the Data Filter field, apply your Facebook page post data source and any associated tags to select the post you want to boost.
Note: You can use operators and functions to refine your filter (e.g., Reference the primary text of the respective creative using the [Facebook Page Posts.message] tag to ensure an accurate selection).
Enter a Website URL for your desired landing page.
Click Save Changes.