Meta (Facebook) ad sets are configured via ad groups in Fluency. Use ad sets to configure budgets, schedules, audiences, and placements. Add your creatives here, and Fluency will help you manage and optimize your advertising efforts.
Finding ad set settings
In Blueprints
Go to Blueprints in the top menu.
Select a Blueprint in the list—then a Meta campaign and an ad group.
In Manage
Go to Manage in the top menu.
Select an account with a Meta campaign.
Select the campaign, the ad group, and then Settings.
Ad set settings overview
In Blueprints
The available ad set settings for Metacampaigns in Blueprints are grouped in the following sections in Fluency:
Basic
Schedule
Tracking
Select a link above or read on to learn about the available settings.
Basic settings
Required settings
Name
Launch Status: Enabled or Paused
Performance goal: Select from Link Clicks (Traffic), Landing Page Views, Impressions, Reach, or Conversion Events.
Ad Delivery Optimization: Determines how to best display your ads to achieve your campaign objectives effectively and efficiently. Choose from Impressions, Reach, Thruplay, Two-second continuous video views, or Ad Recall Lift.
Optional settings
Existing Ad Group Matching Strategy (Advanced function)
Budget Weight (%)
Budget Spend Limits: The maximum spend limit on how much you can spend on an ad set. Minimum spend is a target and is the lowest range of how it should be spent. This only applies if a budget weight percentage exists. If nothing is set, then spend cap is used.
When you get charged: Select an option to determine when you pay for your ad
Use Dynamic Creative Ad: Toggle on if you plan to use a dynamic creative ad. When using this creative type, each ad group can contain only one creative. Create separate ad groups for each dynamic creative ad.
Custom Attributes
Labels
Schedule
Select a start and end date.
Tracking settings
Conversion Pixel: Input Auto and Fluency will find the first pixel set up in Business Manager. Otherwise, enter the name of the pixel for the conversion event.
Conversion Event: Click the field for a dropdown of standard events.
In Manage
The available ad set settings for Meta campaigns include:
Note: You can manually sync and edit the audience, placement, and locations settings within Fluency. Click the pencil icon to edit audience, placement, or locations, and Fluency will convert them for editing in the platform. Note that certain settings cannot be converted.
