Glossary
Understanding the terminology used in digital advertising and specifically within Fluency is crucial for effective campaign management and communication. This glossary provides definitions of key terms you'll encounter while using Fluency.
Account: An advertising account managed within Fluency. It represents a unique set of campaigns, budgets, and configurations.
Advanced Download: A tool that allows you to download your data as a spreadsheet and make bulk changes efficiently.
Ad group: A collection of ads within a campaign that share similar targets and settings.
Broadcast: A feature that allows you to schedule temporary ad copy changes across one or more accounts without editing the Blueprint directly. Broadcasts apply a message to matching ads during a defined date range, using match rules to target specific ads. Available at both the account level and globally across multiple accounts.
Blueprint: A template or framework within Fluency used to create and manage advertising campaigns across different accounts efficiently.
Budget pacing: The rate at which an advertising budget is spent. In Fluency, pacing strategies are used to ensure budgets are spent evenly over the campaign duration.
Bulk manage: A feature in Fluency for updating multiple accounts or campaigns simultaneously.
Campaign: A set of ad groups (ads, keywords, and bids) that share a budget, location setting, and other settings. It's aimed at achieving a specific goal, such as brand awareness or lead generation, within a specified timeframe.
Customer: A business organization is considered a "customer." This encompasses all accounts affiliated with a business.
Digital Advertising Operating System (DAOS): Fluency is the first OS purpose-built for digital advertising operations, unifying your infrastructure and adapting to the ever-changing advertising landscape.
Data Explorer: A feature in Fluency that allows users to generate customizable reports on account performance, offering insights for informed decision-making.
Data source: The origin of the data used in campaigns or reports.
Fluency: Our digital advertising platform that facilitates campaign management, analytics, and automation for various advertising channels.
Segmented budgets: A feature in Fluency allowing the division of a full monthly budget into specific time periods within the month for more granular budget control.
Tags: Variables used within Blueprints to dynamically populate ad content with account-specific or platform-wide data.
Underspend mitigation: A set of strategies in Fluency to address issues when a campaign is spending less than its allocated budget.