Glossary
Understanding the terminology used in digital advertising and specifically within Fluency is crucial for effective campaign management and communication. This glossary provides definitions of key terms you'll encounter while using Fluency.
Account: An advertising account managed within Fluency. It represents a unique set of campaigns, budgets, and configurations.
Ad group: A collection of ads within a campaign that share similar targets and settings.
Bidding strategy: The approach used to set bids for ads based on desired outcomes like clicks, impressions, or conversions.
Blueprint: A template or framework within Fluency used to create and manage advertising campaigns across different accounts efficiently.
Budget pacing: The rate at which an advertising budget is spent. In Fluency, pacing strategies are used to ensure budgets are spent evenly over the campaign duration.
Bulk manage: A feature in Fluency for updating multiple accounts or campaigns simultaneously.
Campaign: A set of ad groups (ads, keywords, and bids) that share a budget, location setting, and other settings. It's aimed at achieving a specific goal, such as brand awareness or lead generation, within a specified timeframe.
Conversion: An action that's counted when a user completes a desired goal, like a purchase or a sign-up, which is critical for measuring the effectiveness of an ad campaign.
CPC (cost per click): The amount paid each time a user clicks on an advertisement. It's a common metric for assessing the cost efficiency of online advertising campaigns.
CTR (click-through rate): The percentage of impressions that led to a click. It's used to gauge how well your keywords and ads are performing.
Customer: A business organization is considered a "customer." This encompasses all accounts affiliated with a business.
Data Explorer: A feature in Fluency that allows users to generate customizable reports on account performance, offering insights for informed decision-making.
Data source: The origin of the data used in campaigns or reports.
Fluency: Our digital advertising platform that facilitates campaign management, analytics, and automation for various advertising channels.
Geo-targeting: The practice of delivering content to a user based on their geographic location.
Impressions: The number of times an advertisement is viewed. This metric is crucial for understanding the reach of an ad campaign.
Performance Max (PMax): A campaign type in Google Ads, integrated into Fluency, focusing on maximizing performance across Google's channels through Smart Bidding.
RPA4A (Robotic Process Automation for Advertising): The use of software with artificial intelligence and machine learning capabilities to handle repetitive tasks in advertising.
Segmented budgets: A feature in Fluency allowing the division of a full monthly budget into specific time periods within the month for more granular budget control.
Underspend mitigation: A set of strategies in Fluency to address issues when a campaign is spending less than its allocated budget.