Creatives are content pieces that aim to convey a promotional message to a specific audience. In Search campaigns, you have two options:
Responsive Search Ads (RSAs): This type of Search creative allows advertisers to input multiple headlines and descriptions. Google's machine learning algorithms test various combinations of these headlines and descriptions to determine which ones perform best. Note: Fluency recommends using this type of creative.
Call-Only Ad: This type of creative is specifically designed for mobile devices, encouraging users to call a business directly instead of clicking through to a website.
Creating a Search creative
Go to Automate (rocket icon) in the left menu.
Select Blueprint Editor.
Click on a Blueprint in the list.
Create or select an existing Search campaign and ad group.
Set up a Search creative by clicking + New Creative, and select Responsive Search Ad.
After configuring the creative’s settings, scroll down to Creative Assets.
Near the bottom of the menu, set up creative assets.
Go to the bottom of the menu,
Set up your Creative Assets. See below for instructions.
Search creative assets
Enter headlines and descriptions in the position where you want them to appear (Headline 1, Description 2, etc.). Note: Google requires a minimum of three headlines and two descriptions total to generate an ad.
Use account tags and Blueprint tags to dynamically insert variations of headlines and descriptions to rotate through.
Examples:Account Tags: [account.name] in [account.city] in Headline 1
Blueprint Tags: ->[Special D1] in Description 1
