Programmatic advertising is a powerful way to reach your audience across a wide range of websites, apps, and streaming platforms. Using demand-side platforms (DSPs) like Basis and The Trade Desk, you can access premium inventory and apply advanced targeting. With the help of Blueprints, you can build and launch efficient programmatic campaigns at scale—automating your media buying and optimizing performance in real time.
Step #1: Set up a Blueprint and DSP campaign
Hover over Automate (rocket icon) in the left menu, and select Blueprint Editor.
Click + Blueprint on the top-left. Choose Build from Scratch. Enter a name for the Blueprint and choose a vertical. Alternatively, select an existing Blueprint from the list.
Toward the bottom of the Blueprint, click + New Campaign and select:
DSP Audio
DSP Digital Out-of-Home (DOOH)
DSP Display
DSP Native
DSP Video
Enter a name and status for the campaign.
Select your Traffic Types, Page Positions, and Device Types. Note: Settings will vary depending on the campaign type you selected.
Optional:
Measure Viewability: Measure whether creatives actually appear on the user's screen and can be viewed. Applies to Basis DSP only.
Enable Cross Device Tracking: Track users across multiple devices (e.g., phones, tablets, and computers).
Configure other settings:
Schedule (Required)
Budget & Bidding
Geo Targeting: Radius targeting for DSP campaigns may significantly limit spend, use with caution.
Targeting and Conversion Configuration
Interactions with Existing Campaigns: Only applies to The Trade Desk DSP.
Click Save Changes.
Step #2: Create an ad group and add creatives
In your programmatic campaign, click + New Ad Group at the bottom of the page—you may need to scroll down to see the button.
Configure your Programmatic ad group settings.
Add Creatives
DSP Audio Campaigns:
VAST Audio Ad
Audio Ad
Digital Out-of-Home Campaigns:
Static HTML Ad
Image Ad
Video Ad
VAST Video Ad
DSP Display Campaigns:
Image Ad
HTML Ad
Static HTML Ad
Html5 Bundle Ad
DSP Native Campaigns:
Native Ad
DSP Video Campaigns:
Video Ad
VAST Video Ad
Click Save.