Fluency

Link Basis to Fluency to launch and manage programmatic campaigns efficiently.

How to link Basis to Fluency

Edit a Basis pixel to track user activity and audiences.

How to set up a pixel for programmatic campaigns

Set up DSP custom, contextual, and interest-based audiences for targeted ads.

How to create targeting for programmatic campaigns

Create DSP video campaigns using Blueprints or manually in Manage.

How to create DSP video campaigns and configure video settings

Create programmatic campaigns for Basis or The Trade Desk using Blueprints.

Creating programmatic campaigns in Blueprints

Get performance insights on your DSP campaigns with Data Explorer's customizable views and filters.

Measuring performance in DSP campaigns

Set up HTML template ads in DSP display campaigns.

HTML ad template specifications

Configure partners and campaigns within Fluency.

DSP and programmatic

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