Ad groups are groups of ads that share the same budget, schedule, and targeting options. You can organize your ads and control how they are delivered to your target audience. Add your creatives here and the platform will help you manage and optimize your advertising efforts.
Basic settings
Name: Enter a name or a tag, such as [inventory.make].
Status: Select Enabled or Paused.
Spend Limits: Set a percentage to prevent ad groups from spending beyond the specified limit of the total monthly campaign budget.
Custom Attributes: Defines the attribute pattern for naming overrides.
Enable Cross Device Tracking: Toggle on to enable. Note this feature is not available for Digital out-of-home campaigns.
Cross Device Tracking Vendor: Select an option from the dropdown. Note this feature is not available for Digital out-of-home campaigns.
Traffic Types and Device Types: Toggle on your preferred types if they differ from your campaign settings.
Ads.txt: Select Authorize or Unknown.
Additional sections of inputs
Select a link below for information about the additional sections of inputs for configuring ad groups in Blueprints:
Interactions with existing ad groups (advanced function only applies to The Trade Desk DSP).
Product Set
Advanced Settings: Optionally set a Frequency Cap.
Creatives