Labels can be used to categorize accounts, campaigns, and ad groups for easier filtering, sorting, and overall management.
Account labels
Use labels to include or exclude accounts in any filter or report within Fluency.
Assign multiple labels to an account for flexible grouping.
Common uses: Grouping accounts by industry or by geographic region. This enables analysts to quickly assess the overall performance by industry or category.
Note: Labels in Fluency are not imported from Google, and labels you create in Fluency won't be sent to Google or other platforms.
Applying existing account labels
Go to Manage in the top menu.
Check the box(es) next to the account(s) you want to label.
Click Edit Labels in the bulk edit menu (blue menu bar across the top of the account list).
In the modal that appears:
Check the box next to the label(s) you want to use. (Note: A minus sign means a label is already applied to some of the selected accounts. To use it for all, click to show a checkmark.)
If you can't find a label, type it in the search bar at the top.
Click Apply.
Remember: To see which labels are assigned to an account, look at the Labels field in the account table. Or, go back to Edit Labels to see which labels are used (they'll have checkmarks).
Creating new account labels
In the Edit Labels modal (follow steps #1–3 in the instructions above), click New Label.
Choose a label color and name the new label.
Click Create.
Now you can see the new label in the list and use it for an account.
Campaign and ad group labels
Google labels are available for campaigns and ad groups; they can be reverse-synced and pulled from Google or created in the Fluency platform and pushed to Google. Labels are available via both Blueprints and Manage.
Creating labels in Blueprints
Go to Blueprints in the top menu.
Select a Blueprint—then a campaign and, if desired, an ad group.
Under the Basic dropdown, enter one or more values in the Labels field. Separate multiple labels with commas (e.g., label1,label2,label3).
Click Save Changes.
Creating labels in Manage
Go to Manage in the top menu.
Click on an account from the list.
Select the Campaigns or Ad Groups tab.
Scroll in the table to locate the Labels column. Note: Don't see the Labels column? Edit which columns are displayed.
Hover over an account’s row to reveal the edit icon (pencil icon) for the Labels column.
Click the pencil icon, and enter a label.
Click Add to save the label.
Click Save.
