Local service ads (LSA) provide leads directly from potential customers looking for local service providers. Leads come in as phone calls and messages sent through the ad. Fluency reverse syncs existing LSA campaigns into the platform so you can manage their budgets, campaign settings, reporting, etc.
Configuring local service ads
Update LSAs under campaign settings in Manage.
Go to Manage in the top menu.
Click on an account in the list.
Click on a local services campaign.
Select Campaign Settings in the top-right.
Navigate through the various tabs (Basic, Locations, Network, Bidding, Start/End Dates, Ad Scheduling, Services) to select your preferences. For example: Under the Bidding tab, you can set a maximum bid for various industries. Select Manual CPA, and then set a maximum build for each industry.
Click Save.
You cannot add or remove industries for an LSA ad in Fluency. This must be done within Google. However, within the campaign settings for an LSA in Fluency, you can view which industries a campaign is associated with.
