Local service ads (LSA) provide leads directly from potential customers looking for local service providers. Leads come in as phone calls and messages sent through the ad. Fluency reverse syncs existing LSA campaigns into the platform so you can manage their budgets, campaign settings, reporting, etc.
Configuring local service ads
Update LSAs under campaign settings in Manage.
Go to Manage (globe icon) in the left menu.
Select Accounts.
Click on an account in the list.
Go to the Campaigns tab.
Click on a local services campaign.
Go to Settings & Tools and Targeting under Campaign Actions near the top.
Navigate through settings drawer menu items to select your preferences. For example: Under Bidding, you can set a maximum bid for various industries. Select Manual CPA, and then set a maximum build for each industry.
Click Save.
You cannot add or remove industries for an LSA ad in Fluency. This must be done within Google. However, within the campaign settings for an LSA in Fluency, you can view which industries a campaign is associated with.
